BINGO – A Good Partner in High-tech Era – Uses Big Data and AI to Launch One-stop E-shop System

HONG KONG SAR – Media OutReach – 8 December
2020 – BINGO(HK) — the best
website design company in Hong Kong, launches a new version of website
management and online store management system every year. The pandemic in 2020
increased the enterprises’ needs of website application and e-commerce.
BINGO(HK) thus upgraded its system and launched its online store system which
is much more suitable for the local, Chinese and international markets.

Thomas, who is the system development supervisor of BINGO, gave a talk
in the UK in 2019 to introduce to the British enterprises about the website
system security influences on e-commerce.

The globally largest domain name registrar, namely GoDaddy
indicated in its 2020 annual report that there were over 20 million newly
registered domain names three years ago. However, only 29.79% of them had
renewed in the second year while therein only 32.00% continued to renew in the
third year. The 2016 report from Forbes also shows that 84% of the online
stores closed within 3 years.

THOMAS pointed out, “The 2019 report from the Office of
Communications — Media Use and Attitudes Report indicates that 92.1% of the
people in Britain tried online shopping. Nowadays, this is already a network
dominating era. A set of outstanding system is very important to the
development of a company. BINGO persists in producing websites with high return
rate that the system will use programmes like heatmap, AI techniques and the
system has also passed multiple security check.”

The Hong Kong actress, namely Vivien Yeo, shared her
experience on running her online store in some videos that since every online
store system has different problems, she tried 4 systems within her 7 years of
online store operation and each time she changed a system, inconvenience
caused. She also mentioned that some systems ran into problems after several
years of operation and this brought her great losses. She invested over 1
million HKD to develop and maintain so as to run her online store business. Up
to the present, there are still many companies launch their systems directly
without passing stress tests or security tests. When the number of website
visitors or orders exceeds a certain limit, problems occur and this will
finally lead to tremendous loss of income which requires a large amount of
money to pay for the maintenance fee to resolve the problems. 

Utilise Technology and Professional Design, Reduce Manpower,
to be Real Electronic

The System Development Team of BINGO analyses thousands of
websites every year including the works and actions of each website
administrator. In case the sales volume reaches tens of millions per month, the
plans of product management, logistics management will be considered during the
system design process. Moreover, BINGO has conducted stress test thus the
websites will be able to run normally even if there are over 200 thousand of
visitors browsing simultaneously. This brings a smooth online shopping
experience to the visitors.

Highly Flexible System

Thomas Yeung mentioned that most of the time enterprises
used multiple systems (e.g. CRM, ERP, POS, etc.) to assist with different daily
routines. However, it actually ignored data sharing and integration of
different departments which led to the problem of main business data failed to
be displayed centrally.

Online Store Integrated with AI

The 2020 new version of online store system integrates with AI
artificial intelligence element together with text identifier system which
supports Cantonese dialogues. It is similar to the Apple Siri function that
immediate dialogues with clients can be carried out which allowed 24-hour
online support service. Thomas said that there were about 10 customer service
colleagues supporting online service in the past, but it only required 4
colleagues in the future with the AI function equipped. This truly made things
electronic by using big data system.

Upgrade and Maintain — A Challenge Without an End

Bingo(HK) is the first service provider who launched the back-end
permanent use in Hong Kong. The website system security level is checked
annually and corresponding upgrade and improvement will carried out. There is
also routine check for the website source code. 
Although it seems like that the maintenance cost is quite high, the system
security is more secured and the years of lifespan will be longer because of
the continuous upgrade of core system in the long term.

Obtained International Certificate

BINGO has been training colleagues for obtaining the CISSP
qualification since 2018 to reach the most secured website design company
standard in Hong Kong. Currently, all the BINGO System Development Department staff
has obtained the related certification.