PROMPERÚ: exports of Peruvian agri-food to Singapore grow by 32.4%

SINGAPORE – Media
OutReach – 15 November 2021 – Peruvian agri-food products continue their process of
consolidation in Singapore, where exports approached a
value of one million dollars in the first half of
2021, representing an increase of 32.4% compared to 2020.

The biggest Peruvian food exports to Singapore are chestnuts, fresh
grapes, asparagus, dates and cranberries. These last two experienced
spectacular growth, with increases of 309% in the case of dates and 247% in
cranberries.

Peru’s Export and Tourism Promotion Agency (PROMPERÚ) has
launched promotional campaigns both online and in local restaurants.

For the second year running, the ‘Super Foods Perú’ promotional
campaign has been rolled out in Singapore. This time, Peruvian products were available
to buy from the website of supermarket chain Redmart in October, including the
ever-popular asparagus and chestnuts, as well as coffee, cocoa, chia and
quinoa.

In the restaurant sector, PROMPERÚ has also launched a
special campaign to promote pisco, the Peruvian spirit with a Designation of
Origin. This drink has seen an upsurge in demand in Singapore, and under the
slogan of ‘Pisco Nights’, Singaporeans will be able to enjoy this special
beverage in classic cocktails in some of Singapore’s top bars during November
to celebrate the country’s bicentenary.

With these promotional actions, PROMPERÚ, through its
ASEAN trade office based in Bangkok, seeks to consolidate Peruvian foodstuffs
in a market with huge commercial potential. According to the Singapore Food
Agency, the country imports 90% of the food it consumes. This figure, along
with the high purchasing power of its citizens, places Singapore as a highly
attractive destination for Peruvian agri-food products.  

PERU IN ASIAN MARKETS

The main destination markets for Peruvian agri-food
products in Asia in 2020 were China (US$182 million), Hong Kong (US$158 million),
South Korea (US$116 million) and Japan (US$89 million).

In South-East Asia, the main
destinations are Indonesia (US$11.5 million), Malaysia (US$6.4 million), Thailand (US$8 million),
Vietnam (US$4 million) and Singapore (US$1.4 million).

SUPER FOODS PERÚ

The ‘Super Foods Peru’ brand represents exceptionally
high quality Peruvian foods. Grown and harvested in the country’s varied
ecosystems – ocean, jungles and mountains – these products offer outstanding
nutritional qualities.

Learn more about ‘Super Foods
Perú’ here.

#PROMPERÚ