HONG KONG SAR – Media OutReach
– 31 March 2021 – TUMI, the leading international travel and lifestyle
brand, today unveils its new collection designed and developed in partnership
with luxury supercar maker and Formula 1 team, McLaren.
McLaren’s
designers, engineers, and racers travel thousands of miles around the world
each year in pursuit of perfection. Just as each driver relies on their car to
get them across the finish line, the team depends on their luggage and travel
necessities to get them to their destination. That inspiration manifests in the
superior made-to-last quality of the collection.
For over 45
years, TUMI has built a reputation for innovation, functionality and durable
design, with a focus on optimising the journeys of Global Citizens.
Since
announcing in 2019 that the two companies would work together, TUMI’s Creative
Director Victor Sanz and Rob Melville, McLaren’s supercar Design Director have
created a premium capsule collection of elegant business, travel and everyday
essentials. Each piece is designed to uncomplicate, while elevating performance
in all aspects of life on the move.
From automotive
to sports, TUMI is inspired by the world’s most innovative industries. For
McLaren—a renowned global leader in embedding cutting-edge technology into
products with a clear design aesthetic—travel and lifestyle are integral. The
two brands share the common vision of continually pursuing higher levels of
excellence, which is reflected in the considered details and choice of
materials in the McLaren inspired TUMI range.
Embodying TUMI
and McLaren’s mutual ethos of performance luxury, the capsule collection is
comprised of nine pieces. Each encompasses elements of McLaren’s sleek, bold
supercars and race cars. All are highlighted with McLaren’s signature Papaya
colourway and feature CX6® carbon fibre accents.
Key travel
pieces include the Aero International
Expandable 4 Wheel Carry-On and the Quantum
Duffel. The carry-on is crafted in a hybrid of materials, including Tegris®, an extremely hard-wearing
thermoplastic composite found in race cars. The hard shell is contrasted by a
moulded-fabric front panel with a supercar-influenced design that is echoed
throughout the collaboration.
This solid build allows the collection to protect the
contents it carries, incorporating further elements of McLaren’s supercar
designs. The interior features a compression strap that takes its cues from the
six-point racing harnesses found in its race cars and track-only models such as
the limited-edition McLaren Senna GTR.
The Velocity
Backpack was created to keep wearers connected all day long thanks to the
inclusion of a USB port and padded laptop compartment. TUMI’s hallmark
“Add-a-Bag” sleeve makes it a fitting companion to the collection’s carry-on.
The Torque Sling
and Lumin Utility Pouch are
additional contemporary styles for light-carry and hands-free days. The Orbit Small Packing Cube, Trace Expandable Organizer, and split
compartment Teron Travel Kit are all
ultra-portable accessories to keep your belongings protected, organised, and
readily available through every leg of your journey.
The collection
will be available 31 March 2021 via TUMI.com, TUMI’s Global retail stores,
McLarenstore.com, and select McLaren retailers Globally.
Victor Sanz, Creative
Director, TUMI said:
“For
me, this is the ultimate collaboration as TUMI and McLaren have an innate
synergy.
We’re
two like-minded brands who share the same values—unparalleled quality,
technical innovation and design excellence. The value of this partnership,
however, extends beyond the product. With a keen focus on lifestyle, we design
for the betterment of the customer experience. With McLaren’s advanced
technology and our top-of-the-line materials, our gear can tackle the most
arduous excursions and still effortlessly translate into daily life.”
Rob Melville, Design Director for McLaren Automotive, said: “When I first
met with Victor to define the collection we quickly realised that we each
brought a shared creative vision for what we wanted to achieve.
“At McLaren we
focus on articulating a clear design language and materials selection which
combines and leads into our car’s performance. We wanted to capture those
aspects with TUMI so we’ve spent a great deal of time working to analyse and
refine every aspect of this collection. The result is something that I am
incredibly proud of and that I believe will elevate the owner’s experience
while serving as a reminder that, like our cars, it’s about enjoying the
journey and not simply the destination.”
Mark Waller, Chief Commercial Officer for McLaren Racing, said: “McLaren
strives to push the boundaries of design, performance and perfection in
everything it does, whether on the road or on the track. This collaboration
exemplifies that spirit. We are delighted to be collaborating with TUMI on this
collection. We look forward to seeing our race team use it around the world as
we commence the 2021 Formula 1 season.”
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