BrandLoyalty Wins Green Product Mark Certification from TÜV Rheinland Group with Tucano Luggage

HONG
KONG SAR – Media OutReach – 9 March 2021 – TÜV Rheinland
Group has awarded a Green Product Mark
Certificate to BrandLoyalty for their new Tucano Luggage
range.
The fabric of this luggage is made from 100% recycled PET-plastic bottles, and
was tested by TÜV Rheinland. BrandLoyalty is the first company in the world to
receive the mark for luggage products. Representatives from both sides attended
the certificate presentation ceremony on December 23, including Louis Ng, Head of Sourcing APAC of BrandLoyalty,
and Martin Fan, Managing Director of TÜV Rheinland Hong Kong.

Video
interview with Louis Ng and Martin Fan: https://youtu.be/TUrlzagreLE

BrandLoyalty
is the leading global loyalty platform, providing short-term loyalty programmes
for high-frequency retailers around the world. Their mission is to positively
impact consumer behaviour on a mass scale with purpose-driven concepts that
address global issues from childhood obesity to plastic waste. In April 2020,
BrandLoyalty joined the United Nations Global Compact initiative — a voluntary
leadership platform for the development, implementation, and disclosure of
responsible business practices. BrandLoyalty has committed to five clear
sustainability targets for 2025 in order to move forward to a more responsible
future wich includes the illimunation of all virgin plastics. The new Tucano
Luggage range by BrandLoyalty is not only made from 100% recycled PET-plastic
bottles, its hangtag and bulk cartons are made from 100% recycled paper and its
shipment polybags is made from 100% recycled plastic.  

The
Tucano luggage range is tested and evaluated based on the 4 pillars of the TÜV
Rheinland Green Product Mark. It meets corporate social responsibility
requirements; regulatory safety and functionality requirements; use of chemical
substances restrictions on hazardous substances in the complete manufacturing
process and the recycled or bio-based plastic material content; and waste
management and carbon emission measurement requirements. Furthermore, the full
life cycle assessment was redesigned to fit into Sustainable Development Goals
via sourcing of green materials and attention paid to the production site. With
these utmost contributions, these products will make a difference both for the
customer and the planet.

TÜV Rheinland joined the United Nations Global
Compact in 2006. This
decisive strategic step attested to our advocacy of global compliance with
human rights, labor standards, environmental protection, and the fight against
corruption. The Green Product Mark issued by TÜV Rheinland has passed the
assessment process of the Internationally Coordinated Ecolabelling System
(GENICES), which is an official and qualified member of the Global Ecolabelling
Network (GEN). It provides the basis for the mutual trust and confidence
between the Green Product Mark and other peer ecolabelling schemes.