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Midea Expands Partnership with Manchester City & City Football Group

About Manchester City Football Club

Manchester City FC is an English Premier League club initially founded in
1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894
and has since then gone onto win the European Cup Winners’ Cup, six League
Championship titles, including four Premier League titles (2012, 2014, 2018,
2019), and six FA Cups. Manchester City FC is one of eleven clubs
comprising the City Football Group and counts New York City FC and Melbourne
City FC among its sister clubs. 

Under manager Pep Guardiola, one of the most highly decorated managers in
world football, the Club plays its domestic and UEFA Champions League home
fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have
called home since 2003. Today, the Stadium sits on the wider Etihad Campus,
which also encompasses the City Football Academy, a state-of-the-art
performance training and youth development facility located in the heart of
East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football
Academy is also where Manchester City Women’s Football Club and the Elite
Development Squad train on a daily basis and play their competitive
home games.  

About
Midea & Midea Group

Midea is one of over 10 brands within the home appliance business of
Midea Group — a leading global high-technology company ranked #307 at 2020’s
Global Fortune 500. Midea Group’s business goes beyond home appliances and
comprises business pillars like HVAC, robotics and automation, smart home and
IoT, as well as smart logistics and components. All businesses of Midea Group
are striving for one credo: #HumanizingTechnology.

Midea Home Appliances brand offers one of the world’s most comprehensive
product ranges in the home appliance industry, specializing in air-treatment
(commercial and residential air conditioning solutions), refrigeration,
laundry, large kitchen and cooking appliances, small kitchen appliances, water
appliances, floor care and lighting.

Midea believes in providing ‘surprisingly friendly’ solutions by adopting
a consumer-centric and problem-solving approach. Going above and beyond for the
future, constantly exploring, and inventing to meet the ever-changing demand of
our consumers — enabling them to “make yourself at home”, which also is the
brand’s slogan.

Midea is, among many others, the world’s #1 Air Treatment Brand [1],
the world’s #1 Small Cooking Appliances Brand [2] and the world’s #1
Rice Cookers Brand[3] .

Midea’s globally 34 production centers and over 150,000 employees in more
than 200 countries and regions generated an annual revenue of more than USD
40.5 billion in 2019. Midea’s 28 worldwide innovation centers and the strong
commitment to R&D have resulted in more than 50,000 authorized patents
to-date.

https://www.midea-group.com/Our-Businesses/home-appliances/midea

https://www.midea-group.com/newsRoom/News/MIDEA-EXPANDS-PARTNERSHIP-WITH-MANCHESTER-CITY—CITY-FOOTBALL-GROUP

https://www.midea-group.com/newsRoom/News/HOME-APPLIANCE-GIANT-MIDEA–INKS-GLOBAL-PARTNERSHIP–WITH-MUMBAI-CITY-FOOTBALL-CLUB/

 

[1]“Midea — World’s No.1 Air Treatment Brand”

Source: Euromonitor International (Shanghai) Limited; Consumer Appliances
21ed, retail volume sales in units, 2020 data.

[2]“Midea — World’s No.1 Small Cooking Appliances
Brand”

Source: Euromonitor International Limited; Consumer Appliances 20ed
retail volume sales in units, 2019 data.

[3]“Midea — World’s No.1 Rice Cookers Brand”

Source: Euromonitor International Limited; Consumer Appliances 20ed
retail volume sales in units, 2019 data.


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