Give Gift Boutique Predicts A Sales Boom of Preserved Flowers on Valentine’s Day Due to The Growing Demand of Floral Gifts During COVID-19

HONG
KONG SAR – Media OutReach – 13 January 2021 – The
coronavirus pandemic has taken a sharp toll on stores, and online buying has
become a living habit of citizens. On the market change caused by the global
pandemic, Give Gift Boutique, the leading online flower shop
in Hong Kong, caught up with the sales boom, and increased sales by 20% last
year. As we review the most popular Valentine’s Day
flower in 2020, we found that rose bouquets were still the most widely
chosen. In the meanwhile, the orders of preserved flowers are growing, making
them one of the most popular gifts in
2020.

The Gift-giving Fever During The Epidemic

With the
unpredictable year it has been, citizens adapt to physical distancing measures
and avoid gatherings. But the popularity of gift-giving rose unexpectedly,
especially on festive days. John Wong, the founder and CEO of Give Gift
Boutique, said that as people cannot visit loved ones in person, they are
sending gifts to show their caring.

 

John Wong
added: “We have held some charity events from time to time for the people
in need, and we achieved great repercussions by the people with gratitude.
What’s more, we are supported by the public and some welfare organizations.
From another perspective, Hong Kong people have the eagerness to get warm
greetings during the social isolation period caused by the cruel virus.”

An Alternative Choice For
The Day Of Lovers

Due to the
superiority of quality, colors, and long shelf-life, the demand for imported
flowers has been increasing in recent decades, and imported fresh flowers have
been widely used for festivals, anniversaries, and other occasions. However,
the global pandemic caused an impact on the market of imported flowers, leading
to unstable supply chains and fluctuating prices. Thus, if you want to purchase
imported flowers this Valentine’s Day, you have to reserve a higher budget than
in previous years.

 

Compared with imported flowers, the supply chains and price
of preserved flowers are more stable. Since they are made of real flowers, they
have a texture close to that of fresh flowers. What’s more, they have a long
shelf-life, which makes them endurable for long-term transportation. In recent years, preserved flowers have
become more familiar to people, and are frequently exposed on social media by
Internet celebrities, which shows that the cost-effectiveness of preserved
flowers makes them widely recognized by consumers. There are various styles of
immortal flower products on the market, not only bouquets, but also products in
the form of gift baskets, decorations, lighting, etc., which becomes more
common on various occasions.

 

John Wong said, that in recent years, during the Lunar New
Year, Valentine’s Day,
Mother’s Day
and other festivals, the popularity of preserved flowers is comparable to
imported flowers. More and more customers choose mid-end and high-end products,
as well as some ingenious designs and functional preserved
flower products.

The Approaching Buying Spree Of Pre-holiday Preserved Flower Ordering

From our
experience, 70% of consumers will send Valentine’s Day gifts to offices in advance,
while only 30% of consumers will send gifts straight to home. However,
Valentine’s
Day this year happens to meet on the third day of the lunar new year, and
almost all companies will rest on this day. If you want to give your loved one
a surprise, you have to order gifts earlier. What’s more, some flower stores
will be closed from the first to the third day of the lunar new year. Take Give
Gift Boutique, for example, considering the annual vacations of most companies,
and the workers’ eagerness to enjoy Spring Festival, their flower stores will
be closed on February 12-14 this year.

 

Furthermore,
the third day of the Lunar New Year is called “Chikou”, known to be a
day that people will quarrel with one another if going out. On this day, Hong
Kong people will stay at home and hope all is well, so we expect people to send
gifts before this special day. For lovers in a long-distance relationship, they
will place an order in advance to send flowers with a long shelf life, to
prevent their gift-giving plans from failing, and to make their loved ones
enjoy beautiful flowers on Valentine’s Day. Thus, in addition to imported
flowers, preserved flowers ordered online will become another mainstream
selection for Valentine’s Day gifts this year.

 

In this
situation, the sales of preserved flowers before Valentine’s Day may increase
significantly. John Wong said that they are facing challenges, but to ensure
ample supply during the special days, Give Gift Boutique has made preparations
a few months beforehand, and they are sure to provide sufficient high-quality
gifts to customers.