M1 Celebrates Individual Passions by Collaborating with 3 Filmmakers for ‘That One Show’

M1 makes its mark as the leading telecommunications service
provider in Singapore by shining light on people’s passion. Aiming to give
individuals a platform to share the things they are fervent about, M1 hosted
‘That One Show’ on December 21, 2021, in collaboration with 3 extraordinary
filmmakers. Having lasted for approximately 45 minutes, the live online event
featured 3 short films in celebration of humanity, stories, people, and love.
Now available for viewing on M1’s YouTube Channel, viewers can enjoy the
Christmas Tale masterpieces for a dose of holiday nostalgia.

SINGAPORE – Media OutReach – 4 February 2022 – Back by popular demand, M1 Limited
hosted ‘That One Show’, where lucky winners swept up prizes worth over S$3000.
Making Christmas even more special, the leading digital services provider
teamed up with award-winning filmmakers for the one-day online event. In
addition to shining light on the capabilities of iPhone 13 Pro Max with the
help of these filmmakers, viewers revelled in musical performances by Singapore’s very own classic vintage
vocalist and songwriter Miss Lou, took part in games, and
more! Viewers who
missed the online Christmas special can now view all 3 Christmas Tales with a local twist online to relive
the holiday excitement.

Fulfilling the Brand Promise of Celebrating Individuality

Early in 2021, M1 launched the ‘BE’ campaign celebrating each
individual’s distinctiveness. Further highlighting M1’s belief in celebrating
each person’s best, unique, authentic self is ‘That One Show’. Tagged with the
catchphrase “Follow your passion, my friends,” the live show featured Christmas tales seen
through the lens of 3 renowned filmmakers who have followed their passions – Alvin Lee, Jun
Chong, and Royston Tan. All
captured on iPhone 13 Pro Max, each 1-minute film encapsulated their passion for filmmaking while demonstrating the power of iPhone 13 Pro
Max in making movies given its advanced camera features and technologies such as Cinematic mode,
Low Light video and Macro
video. Viewers can now immerse
themselves in all 3 masterpieces – Christmas is Togetherness, MrRight91, and A Hot Mess.

Relive the Best of ‘That One Show’

Missed the December
edition of ‘That One Show’? Stream all the short films online today on M1’s YouTube channel! Having garnered more than 1.5 million views as of date, see
all the best captures made with iPhone 13 Pro Max. Get your hands on the latest
iPhone 13  line-up and make it your new superpower. Head in-store or online
today for more information on pricing and Bespoke plans!