Frasers Hospitality Launches A New Website With A Promise Of Flexibility

SINGAPORE – Media OutReach – 8 December 2021 – Frasers Hospitality, a member of
Frasers Property Group, launches a new user-friendly website and a
#FraserFlexibility promise that accommodates the new way of travelling. 

Frasers Hospitality is running a ‘Welcome
Back Offer‘ to celebrate the new website. The promotion offers a double
discount for guests staying at Frasers Hospitality suites and properties. From now to 31 December
2021, guests enjoy up to 50% off best flexible rate at participating Frasers
Hospitality properties in North Asia and Asia Pacific when they book direct for
stays between now and 31 March 2022. Once they have completed their stay,
guests will receive a 20%-off voucher for their next stay if they are a Fraser
World member*.

New Digital Transformation

Frasers Hospitality has transformed
its digital infrastructure as part of its commitment to continuous innovation
and delivering memorable experiences that cater to customers’ evolving
expectations. 

The website now ties all its services,
promotions and content under a single dashboard, and offers a curated
experience based on guests’ preferences and behaviours. From millennials
looking to quench their wanderlust to executives setting up home in a new city,
Frasers Hospitality’s website offers the best rate guarantee for serviced apartments and hotel residences whenever they book direct.

Mr Mark Chan,
Chief Operating Officer at Frasers Hospitality, said, “We were in the midst of
developing a new website when we had to grapple with COVID-19 last year. The
pandemic reinforced the urgency to enhance the digital experience on our
website. As travel picks up again, we are ready to meet the demands of the
post-pandemic traveller who seeks convenience and flexibility on their
trip.” 

The website’s launch marks a milestone
in Frasers Hospitality’s long-term digital strategy to offer tech-savvy solutions
and interactive experiences – not just online but at its properties too. Frasers
Hospitality has rolled out a digital concierge platform that brings
housekeeping services and the information desk to rooms virtually, paving the
way for a contactless experience that guests would want. This service is
currently available at various properties including the UK, Australia and
Singapore.

Welcome Back With #FraserFlexibility

For travellers who wish to make
last-minute changes to their booking, Frasers Hospitality’s properties will
offer flexible bookings as part of its #FraserFlexibility promise. 

Frasers Hospitality has also upgraded
its Fraser World loyalty programme to reward its members with more promotions and perks. Both new and existing members who
make reservations from 1 December to 2021 to 31 December 2021 will receive up
to triple the points, depending on their tier status. Members will soon be able
to make full or partial redemptions – they can use points, cash or both – when
they book stays at participating Fraser World properties**. 

As travellers return to the places and
people they love, Frasers Hospitality commemorates these reunions with its
latest brand film. Talents, who are featured in Frasers Hospitality’s print
advertisements and the film, included long-stay Fraser residents and winners of
the #StarsOfFraser social media talent-hunt campaign held earlier this year.

Millie Gillon (right) and her daughter (left) are long-stay residents at a Frasers Hospitality property in Singapore.
Her family was chosen after they submitted a video for the #StarsOfFraser social media competition.

Filmed over three days, it reminds
travellers of the connections they have missed with loved ones, friends and
even business contacts. As people make plans to reunite with places and faces
they love, Frasers Hospitality is ready to host them as they make new memories around the
world.

“Travelling can be stressful, even
without the added worry of dealing with pandemic travel protocols. We want our
guests to enjoy every stay with us, and enjoy a seamless experience even if they have to change their
plans. As they
return to places they love, we hope that our guests will make Frasers
Hospitality properties their accommodation of choice, every time,” added Mr Chan.

For more information, please
visit: 

Website: frasershospitality.com

Watch the film here: https://bit.ly/31latzA

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Terms and Conditions

*Booking
reservations made through the ‘Welcome Back Offer’ can be
postponed in the event of unforeseen circumstances. Please refer to the terms
and conditions here.

**Redemption of Fraser World points cannot be applied with other
promotions and is subject to Frasers Hospitality’s terms and conditions.