HONG KONG SAR – Media OutReach – 1 November
2021 – FWD Insurance (‘FWD’) broke its record by winning nine awards at the Hong
Kong Insurance Awards (‘HKIA’) 2021, including seven grand awards and
two top-three finalist awards (see Appendices 1 & 2), making it the most awarded insurer with the
greatest number of grand awards.
FWD Insurance won nine awards at the Hong
Kong Insurance Awards 2021, including seven grand awards and two top-three
finalist awards, for elevating the customer experience with digitalisation,
innovation, and outstanding services.
FWD Insurance achieves a record-breaking
win, making it the most awarded insurer also with the greatest number of grand
awards.
FWD has been focused on harnessing
technology to boost performance and improve the customer experience with its integrated
suite of claims and digital solutions, and its offerings of revolutionary health
protection through its market-leading Voluntary Health Insurance Scheme (‘VHIS’)
series and critical illness coverage. FWD’s remarkable wins were also a
recognition of its success in fostering a culture of excellence among tied
agency teams and future leaders, and playing an engaging role in the community through
a diverse range of promotional and activation initiatives.
Ken Lau, FWD’s Managing Director of Greater
China and Hong Kong CEO, said, “These prestigious awards are a momentous
tribute to our team’s unrelenting efforts and outstanding achievements across
the board. This recognition inspires us to keep up the momentum and keep innovating,
leveraging technology for speed and convenience, and creating opportunities as
we continue changing the way people feel about insurance.”
The HKIA is a reputable annual event
organised by the Hong Kong Federation of Insurers to raise standards across the
insurance industry by acknowledging leading performance and innovation.
Appendix
1 – List of FWD Insurance’s Wins
Winning
|
Category
|
Award
|
Claims
–
–
|
Outstanding
|
Grand
|
FWD VHIS
|
Outstanding
|
Grand
|
Comprehensive
Consumers
–
–
–
–
For tied
–
|
Excellence
|
Top-3 Finalist
|
Crisis
|
Most
|
Grand
|
VHIS
|
Most
|
Grand
|
FWD Tied
|
||
Lester
|
Outstanding
|
Grand
|
Steve
|
Outstanding
|
Grand
|
Freddy
|
Outstanding
|
Top-3 Finalist
|
Koobee
|
Outstanding
|
Grand
|
Appendix 2: Details of the Awards won by
FWD Insurance in 2021
Outstanding Claims Management – FWD won this award for the lightning
speed at which claims are paid out through its claims processing engine, as
well as the personalised Claims Ambassador service that provides dedicated
claims support when customers need it.
Outstanding Integrated Marketing
Strategies – It recognised
FWD’s holistic Voluntary Health Insurance Scheme (‘VHIS’) marketing campaign,
which sparked a city-wide conversation about VHIS products through a
custom-made TV drama, a multi-media advertising campaign, public relations
activation and social engagement stories and videos.
Excellence in Digital Transformation – FWD clinched this award for its
comprehensive suite of digital service platforms, which offer a simpler,
faster, and smoother user journey while enhancing service quality, purchase
experience and engagement.
Most Innovative Product/Service Award -
Life Insurance (Health) – FWD’s Crisis OneCover Prime won as a one-stop critical illness
protection plan with pioneering rehabilitation and emotional support that extends
to dementia. Its future-proof protection covers both defined and unknown
diseases based on severity.
Most Innovative Product/Service Award -
Voluntary Health Insurance Scheme – FWD’s vCANsurance and vPrime prevailed in this
category with their comprehensive coverage and designs that maximise claimable
benefits, such as vCANsurance’s “per disability per policy year” claims
mechanism, and vPrime’s waiver of deductibles for designated crises, and their
removal of sub-limits on basic benefit items. The plans go beyond the VHIS
scope and financial support with consultation and rehabilitation services.
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