Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data

Smart operating system & content platform preinstalled
on most Hisense TVs and integrated with premium global OEMs

Agreement makes Tremor International the
only open end-to-end platform with direct access to global OEM ACR data for
targeting

TOYKO, JAPAN – Media
OutReach – 27 October 2021 – Tremor International
Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in video
and Connected TV (“CTV”) advertising, offering an end-to-end technology
platform that enables advertisers to reach relevant audiences and publishers to
maximize yield on their digital advertising inventory, today announced a global
and exclusive strategic partnership with VIDAA, a smart TV operating system and
content platform preinstalled on most TVs manufactured by Hisense, considered
one of the top TV manufacturers in the world, and also integrated into a number
of premium original equipment manufacturers (OEM) including Toshiba. The
agreement sees Tremor International’s technology platform gain exclusive access
to VIDAA’s automatic content recognition (ACR) data, both in the US and
internationally.  

The agreement provides access to VIDAA’s distribution,
reaching approximately 20 million smart TVs worldwide and expected to grow to more
than 40 million in coming years. Tremor International will bring VIDAA’s ACR
data into its TV Intelligence solution starting May 1, 2022, which will make Tremor International the only end-to-end technology platform with direct access to OEM
ACR data for targeting purposes, outside the walled gardens. Following the integration into its TV
Intelligence solution, Tremor International will have exclusive rights to the
VIDAA ACR data in all global markets, and Tremor will activate in the US,
Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia and
Japan.

The data will be available for
activation by both advertiser and publisher clients, through the two pillars of Tremor International’s end-to-end
platform: Tremor Video and Unruly.  In
addition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns.

Ofer Druker, Chief Executive Officer
at Tremor International, commented: “This is an important milestone in Tremor
International’s trajectory as a leader in CTV and video, and underscores an
important pillar in our strategy. The partnership with VIDAA bolsters the
availability of highly desirable data sets that will live exclusively within
the Tremor International end-to-end platform, opening new advertising horizons
for customers across the globe and accelerating Tremor’s growth around CTV.”

In
2020, VIDAA introduced a completely new and revamped user interface
named U4, which puts users and their way of consuming content at the core
of the design. As of May 2021, the most advanced version on the market is VIDAA
U5. VIDAA’s aggregated platform has already grown to encompass a range of CTV
services — including all the top
content providers.

Guy Edri, EVP at VIDAA, said:
“The idea behind VIDAA was to put the customer at the center of the CTV
experience. Our mission is to bring the finest content,
both global and local, to our customers, who
are today overwhelmed by an endless array of options and choices in viewing
services. Creating one easy place for user management ensures they have a
direct way to view the content they enjoy, and aligning ads with their needs and
preferences is an important part of that. Teaming up with Tremor International, with impressive capabilities on
both the commercial and CTV technology sides of its business, will enable an
even better experience for our customers, as we are
committed to bringing best-in-class content to consumers all over the globe.”