E Green Global Microtubers receive PotatoEurope’s Golden Innovation Award

HONG KONG SAR
– Media OutReach -
25 October 2021 – During a special award ceremony on Wednesday September
1st, a professional jury awarded the PotatoEurope Gold Innovation Award to the South
Korean company Microtubers of E Green Global (EGG). Crop.zone’s Nucrop clinched
the Silver Award, while HZPC’s Smart Bigbag received the Bronze. The
PotatoEurope Innovation Awards are made to the PotatoEurope 2021-exhibiting
company deemed to have met the three key criteria best –– innovativeness,
potential impact in the potato market and applicability in the potato sector.

EGG’s technology produces virus-free and vigorous Microtuber
seed potatoes through mass production in bio-secured plant factories which are
continually harvested throughout the year. These lab-grown potato seeds are
capable of being machine-planted directly in open field. “This special innovation means a lot in different domains, from
health and speed to broad applicability. We see the EGG Microtubers as a leap
forward in the towards innovation of varieties and believe that the innovation
will soon be widely applicable. We expect that the industry will recognize EGG
Microtubers as a fundamental but also applicable breakthrough,” said jury
member Dirk Duijzer, figurehead of the Dutch Top Sector Agri & Food, when awarding
the prize.

EGG is the first
company that has managed to successfully manufacture Microtubers on a
commercial scale.  They have managed to develop
a disruptive technology that overcomes the limitations of the current seed
potato supply system and are currently the only company to effectively enable
“Lab to Farm” seed potatoes on a global scale. EGG’s method allows for the
production of virus-free high quality seed potatoes in a shorter span of time,
cutting the time required of five to six years, to one or two years, giving
farmers and customers faster and cheaper crops at a higher quantity and
quality.

Clearly, the
PotatoEurope Innovation Awards recognises “[a]amazingly interesting
innovations, practically all meaningful and completely different in focus:
speed of reproduction, strengthening freshness and quality of the final
product, less use of harmful substances, better tracking and tracing, less
disease susceptibility, optimization of the producer’s income and so on”, as
quoted from Duijzer. “Many specialists are involved in these innovations:
electronics, mechanical technology, digital technology, marketing, DNA-
technology and logistics, all highly specialized. This broad range of different
directions and specializations shows that entrepreneurs in the potato chain
have to work on the cutting edge to stay competitive.”