Curated Conscious Beauty Solutions Online Platform, Aardae, Launches In Singapore

SINGAPORE – Media OutReach – 8 September 2021 – Aardae, a
thoughtfully curated online platform celebrating sustainable, non-toxic and
cruelty-free products launches in Singapore to introduce an extensive selection
of the finest beauty products sourced from international indie brands to Southeast
Asia. Promising a diverse selection of high-performance products with large
following internationally, Aardae showcases an exciting range of products that
are suitable for all skin types.

Having analyzed the skincare market in Singapore and
understanding various transitions in the importance of sustainable non-toxic
products within Asia, Aardae promises to bring fellow enthusiasts’ various
options through their pioneer platform. Co-founded by two passionate entrepreneurs,
Shweta Gupta and Darshana Balagopal, Aardae’s philosophy is sharing knowledge
about products that are not merely heavily embedded in conscious beauty but
also promise high efficacy.

Aardae has carefully curated 1,000 products from 40
unique brands including international favourites such as Dot & Key, Juicy
Chemistry, OCEGLOW, Purearth, Earth Rhythm and Omorfee. Committed to quality, Aardae
performs in-house consumer testing on each product prior to its inclusion into
the catalogue.

Co-founder Shweta Gupta said, “At Aardae, we believe in exclusively curating
products that are high in quality. Patrons can rest assured that every aspect
of each brand and product has been considered and put through objective and
stringent testing before being offered. As skincare afficionados, we wanted to
close the existing gap and come up with a platform that is essentially the
first-of-its-kind. While we are thrilled to introduce these fabulous brands to
Singapore, we are equally eager for consumers to be introduced to a dedicated
clean beauty platform such as Aardae as a one stop solution for all their hair
and skin needs.”

Consumers can explore ethically-sourced and thoughtfully
manufactured skincare and haircare products that are incredibly versatile and
suitable to modern lifestyles. Driven by the desire for consumers to be more
conscientious and knowledgeable about their purchases, Aardae aims to provide
options that are commited to reducing carbon footprints and minimal
environmental impact. Co-founder Darshana Balagopal said, “We are
heavily rooted in conscious beauty and it is important that our platform echoes
these beliefs. With so many complex options available globally, the challenge
was to shortlist products that were safe for consumers and the planet. We hope
to encourage smart buying decisions and induce higher levels of mindfulness to
the environment using fewer highly efficient products.”

More information: www.aardae.com