Resonating with Malaysian Lifestyles: Callie Launches Breakthrough Virus-Killing Mask

KUALA LUMPUR,
MALAYSIA – Media OutReach – 6 September 2021 – The COVID-19
pandemic rages on, with no end in sight. Even with increasing vaccination
rates, the situation remains critical not just in Malaysia, but all over the
world. For continued protection, all individuals, including those who are fully
vaccinated, are still encouraged to abide by fundamental SOPs, including
wearing masks at all times when outside the home; continue practicing social
distancing; and staying at home whenever possible to reduce the risk of
exposure.

With the rise of new strains such as the
Delta and Lambda variants, people have become more concerned about protecting
themselves, and have especially become more conscious about choosing better
masks for personal safety. A quality mask is an investment in well-being and
peace of mind, particularly for those who need to be out and about in order to
continue being productive, or to take care of the needs of their families and
loved ones. In line with this, Callie, purveyor of high-quality and
internationally-certified surgical masks designed to keep users fashionably
safe, has launched an innovative new product that provides heightened protection
in the current uncertain climate.

The Next-Gen COVID Killer

Callie’s new creation, called Quantum
Supreme Beige, is a cutting-edge self-sterilising mask imbued with a Quantum
Resonance Copper (QR-C) coating. This coating, applied on the outer surface of
the mask, uses a proprietary Quantum Resonance Frequency to effectively break
down and oxidise pathogens such as viruses, bacteria and microbes that land on
the mask. Essentially, this innovative new mask comes with all the protective
abilities of the high-quality masks that Callie is known for, with the
additional capability of killing up to 99.99% SARS-COV-2 pathogens within one
minute of exposure. It’s the next level in COVID-19 protection, with
anti-odour, anti-bacterial and anti-viral properties to significantly improve
personal safety.

Even while wearing a conventional
surgical mask, pathogens may remain on the surface of the mask after exposure;
if a user then touches any part of their face, rubs their eyes or generally
handle a mask inappropriately, they are at risk of infection. With Callie’s
QR-C-infused masks, this risk can be mitigated, as pathogens are eliminated
when they land on the mask. Another source of infection risk is when masks are
not discarded properly after use; again, because most of the microbes are
destroyed on contact with the QR-C coating, Callie’s Quantum Supreme Beige
masks reduces the chances of infection from improperly disposed masks.

Protecting Malaysia – And the World

Callie’s newest mask innovation is available
in two forms; as a 4-ply surgical face mask, or a KN95 respirator. Due to
heightened demand for quality protection, Callie Masks will now be made
available outside Malaysia as well, with distribution expanding to Singapore,
Indonesia and European countries. According to the managing director of Rentas
Health and the brand owner of Callie – Kelly Teoh, “This is an opportunity for
the country to make a mark on the international stage in terms of providing the
highest quality protection for people all over the world – an achievement that
is inspired by the efforts of the late Dr. Wu Lien Teh, the accomplished
Malayan physician who invented the Wu Mask, precursor to the current N95
respirator, and whose many techniques continue to be used in battling the
current pandemic.” It is a testament to ingenuity of Malaysians, and serves to
create confidence for other Made-in-Malaysia products that deserve to be in the
global limelight.

Moving forward, Callie’s R&D team
will continue to develop innovative protection and wellness solutions that can
become an essential part of everyday life including an easy-to-use home saliva
test kit.

The Callie Quantum Supreme Beige Mask
series will be available from 6/9/2021 and retail from RM55 to RM82per box. It
can be purchased online at calliemask.co,
and in major pharmacies. Use code CALLIE10 for a one-time discount. Log on the
website or follow @callie.mask on Instagram and Facebook for latest updates and
information.