TECNO launches new brand slogan of Stop At Nothing in India

#StopAtNothing is TECNO’s next step in
delivering on a promise of unlocking the best of contemporary smartphone
technologies and making it accessible for global emerging markets.

TECNO’s
brand campaign celebrates “progressive mavericks” and those “young at heart”,
the youth who admirably stayed resilient in the face of adversity.

“We’ve
seen how resilient and progressive society can be in the face of adversity,
especially among young adults in emerging markets. No matter where you come
from or what you physically look like or gender you belong to, people will
“stop at nothing” to progress and find creative and disruptive ways to achieve
their potential. In return, they find themselves on a joyous and exciting
journey,” says Danni Xu, CMO of TECNO. “And this attitude and spirit
resonates so strongly with TECNO that we were compelled to embrace it and
position it at the very core of who we are and what we do as a technology
brand.”

The
campaign, which will be rolled out across the globe, features several
above-the-line elements including a 60-second global brand video created to demonstrate the resilience of the human
spirit. It will be supported by a strategic execution of digital, social and
other marketing tactics emanating
from representative markets such as Nigeria, Kenya,
India, Turkey, Philippines and Russia.

#StopAtNothing
is so much more another brand campaign,” says Xu. “It represents the values and
the attitude that we as a brand embrace and TECNO’s role in providing the
technology they need to progress even further.”

“#StopAtNothing
not only inspires, but it also cements TECNO’s total commitment to supporting
our consumers with innovative and elegant technology solutions that acts as an
enabler of progression,” adds Xu.

TECNO’s
goal is to become the most admired tech brand in the world, and continually
making breakthroughs in product and experience innovations.

According
to a recent Counterpoint study Q2 report, Transsion group brands
(itel, Infinix, and TECNO) registered a 296% YoY growth, capturing a 7% share collectively
in Q2 2021 in the overall India smartphone
market.

“Our
success in the Indian market so far be credited to our ‘glocal approach’ which
is based on our philosophy of ‘Think Globally, Act Locally. We exercise
foresight to anticipate market needs, adopt change, and tailor our products to
suit the behavioral patterns of our customers,” concludes Xu.

Earlier
this year, TECNO announced its latest “superpower” – securing Chris Evans, an
A-list Hollywood celebrity as its worldwide brand ambassador. This signing has
intensified TECNO’s determination to be recognised as a leader in global
emerging markets.

As
the brand continues to grow on the world stage, TECNO now finds itself
competing with major mainstream brands, who undoubtedly will sit up and take
note of TECNO’s “super-heroic” manoeuvre.

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