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The Club and Citibank Join Hands to Launch Points Conversion Program Along With Extra Clubpoints Offer

HONG KONG SAR – Media
OutReach
– 1 September 2021 – HKT’s loyalty program and digital ventures arm – The Club and
Citibank Hong Kong jointly announce the launch of their Points Conversion Program.
Enabled by open Application
Programming Interface (API), the program allows eligible Citi credit
cardholders to convert Citi Points to Clubpoints through The Club’s platform, bringing
more convenience and flexibility to cardholders’ daily spending and drawing both
HKT and Citibank one step closer to consumers’ flexible and autonomous digital
lifestyle. During the
promotion period, The Club members can earn a total of up to 20,000 extra Clubpoints
through the Points Conversion Program.


 


Mr. Alan Tsui, CEO of HKT’s Loyalty, Digital
and Analytics division said, “I am excited to collaborate with Citibank to introduce this Points Conversion
Program enabling Citibank’s customers to have an elevated experience of The Club’s
unparalleled rewards from smartphones to flight tickets. This marks another
milestone in The Club’s efforts to expand our loyalty and digital ecosystem
following our points transfer partnership with a renowned loyalty program from
the hospitality industry earlier this year. We are constantly exploring new
collaborations with partners from different industries to bring exciting
experiences and flexible rewards for The Club members.”


 


Mr. Lawrence Li, Head of Cards and Unsecured
Lending of Citibank Hong Kong said, “Citibank Hong Kong has always been dedicated
to pushing forward the momentum of open API development. Ever since we became the first bank in Hong Kong to
launch an open API platform in 2017, we have been utilizing API technology
extensively to elevate clients’ digital experience. In recent years,
telecommunications services, mobile banking, and a seamless online-to-offline
(O2O) consumption experience have become an indispensable part of consumers’
daily lives. By collaborating with HKT, one of the city’s major
telecommunications service providers, we hope to expand the reach of our
API-enabled points conversion program to HKT’s digital ventures arm, The Club, to
widen both of our clients’ consumption networks and
further enhance their digital experience in dining, shopping, entertainment and
travelling while offering them all kinds of rewards at the same time. This
strategic partnership also brings new opportunities to deepen our existing
client relationships, and we look forward to collaborating with HKT further and
exploring the application of digital technologies to more areas.”




Points
Conversion
along with extra
Clubpoints
offer1


 


Starting from today
until December 31, 2021, cardholders of designated Citi credit cards2
can convert their Citi Points to Clubpoints directly at The Club’s website or in
the app to enjoy a series of shopping, entertainment and travel rewards and
experiences. Eligible cardholders can convert through the Points Conversion
program only once per day3, and transactions eligible for the extra
Clubpoints offer range from 1,050 Clubpoints to 5,250 Clubpoints, earning up to
2,500 Clubpoints per transaction. Throughout the four-month promotion period, members
can earn a total of up to 20,000 extra Clubpoints, equivalent to HK$4,000 in
shopping value that can be used at Club Shopping4.


 







Extra Clubpoints Offer

(first two transactions
per calendar month)

 

Clubpoints converted per transaction

Extra Clubpoints entitled

Upon 1,050 Clubpoints

300 Clubpoints

Upon 2,100 Clubpoints

800 Clubpoints

Upon 5,250 Clubpoints

2,500 Clubpoints

 


Pay with 50% less Clubpoints at Club
Shopping for a limited time


 


To celebrate this
partnership, from September 1 to December 31, 2021, the deduction rate at Club
Shopping on purchases paid through deducting Clubpoints will be reduced from
the original 10 Clubpoints = HKD1 to 5 Clubpoints = HKD1,
meaning
that members can use 50% fewer Clubpoints for their purchases at Club Shopping.
This new rate is open to every The Club member and is not limited to Citi
cardholders.


 


For more details on The Club x Citi Points
Conversion Program, please visit theclub.com.hk/en/our-partners/citibank and citibank.hk/hkt.


 


For more information about The Club, please
visit https://theclub.com.hk
or call The Club hotline on +852 183 3000.


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1.   The extra Clubpoints offer is on
a first-come-first-served basis for the first 2,000 cardholders each calendar
month. Only the first two transactions per eligible cardholder that converted
at least 1,050 Clubpoints or above per calendar month will be rewarded with up
to 5,000 extra Clubpoints per calendar month during the promotion period.


2.   The rate may vary by credit card type and may change
from time to time. The exact Citi points required for redemption are based on the redemption rate displayed at
The Club online platform at the time of redemption.


3.   Each transaction must convert a minimum of 525
Clubpoints, and is capped at a maximum of 5,250 Clubpoints.


4.   From September 1 to December 31, 2021, the deduction rate
at Club Shopping on purchases paid through deducting Clubpoints will be
adjusted to 5 Clubpoints = HKD1. 


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