HOYA launches “FULL CONTROL”, a revolutionary 4-in-1 combo for lenses that provide the ultimate eye protection to spectacle wearers

SINGAPORE – Media OutReach
– 13 August 2021 – HOYA Vision Care, a leader in optical technology innovation,
has launched its latest FULL CONTROL 4-in-1 combo for eyewear lenses that will
provide Singaporeans ultimate eye protection.

Based on extensive consumer research, Singaporeans are
gaining awareness that the constant use of digital devices are now causing more
digital eye strain. Next, with high levels of UV in Singapore, the demand for
UV protection is also increasing. Lastly, with the ongoing pandemic,
anti-bacterial properties are more sought after.

With HOYA’s advanced research and technological
capabilities, HOYA has developed a 4-in-1 lens combo known as FULL CONTROL that
provides a tailored, worry-free experience for daily living.

The 4-in-1 combo developed for FULL CONTROL is characterised
by a combination of HOYA’s four signature lens coatings, namely, Hi-Vision
LongLife (HVLL), BlueControl, UV Control and Hi-Vision Anti-bacterial. This
makes FULL CONTROL a first-of-its-kind lenses in HOYA’s product offerings.

HOYA’s premium Hi-Vision Longlife multi-layer coating offers
significant lens durability that maintains HOYA’s excellent lens performance
for years. It frees wearers from the unnecessary lens-related worries and
annoyances such as fingerprints, water stains and dust.

To combat the increasingly long hours that Singaporeans
spend on digital devices, HOYA’s trademark BlueControl treatment reduces
harmful blue light by reflecting it away to combat the effect of eye strain to
prevent eye fatigue. The treatment not only minimises glare from digital
screens to provide more comfortable and relaxed vision

Additionally, with UV Control, wearers enjoy 100% protection
against UV rays on both the front and back surfaces of the lens. UV protection
essential to us since Singapore’s geographical location is located near the
equator, we are exposed to higher levels of UV radiation. This helps decrease the
risk of UV-related eye damage and diseases.

To ensure all-rounded total protection, FULL CONTROL lenses
are coated with Hi-Vision Anti-bacterial technology that utilises silver ions
(AG+) for an innate bacterial-resistant property that assists the hygienic
maintenance of lenses. This new treatment is tested under strict standards and
proven to be highly effective and long lasting in reducing and slowing down
bacterial growth at least 99.9%*

For a limited time only, we will be giving complimentary anti-fog
cloth wipes with every pair of FULL CONTROL purchased. This allows for the
ultimate form of protection!

HOYA’s FULL CONTROL lenses is now available at all authorised
HOYA retailers in Singapore

* Based on BOKEN quality evaluation
institute’s anti-bacterial activity value test results (Staphylococcus aureus
and E.Coli)