Mothercare Supports Local Partners & Parents With SG Cribs 2021 Competition

Through partnerships with local businesses, Mothercare Singapore invites the community to share stories on parenthood and family for a chance to win a nursery makeover in their 2nd annual SG Cribs Competition. One lucky family will see their nursery revamped for their expecting or newborn child, ensuring assistance and support for parents in need.

SINGAPORE – Media OutReach – 12 August 2021 – Leading baby retailer Mothercare is inviting its
customers and community to share stories about parenthood and family life for a
chance to win a complete nursery makeover. The SG
Cribs programme was first started in 2020 by Mothercare to give
relief to parents in Singapore, both familiar and new, while supporting local
business partners at the same time.

As many families in Singapore have been affected by the changing
economy due to the COVID-19 pandemic, Mothercare is using SG Cribs to create a
positive social change by giving back to the community, one project at a time.

Assisting Mothers and Families in need

Couples who are expecting or have just welcomed a new arrival into
the family will often want to dedicate a space in their home as a nursery for
their newborn. The SG Cribs programme is aimed at helping mothers and families
in need who do not have the resources to build and furnish their child’s
nursery the way they want to.

“I grew up in a
low income family, whereby both my parents are unfit for work [due to health
problems]. Given our family circumstances, we received support from the
government and charity organisations,” shared 29-year-old Rong Rong back in
2020 before she became the first winner of the SG Cribs competition.

Recollecting
her own memories of growing up in a low income family and using hand-me-downs,
Rong Rong wished for her baby girl Kate, then eight months old, to enjoy a more
comfortable childhood than her own.

“I hope this contest will allow my girl to experience a different
childhood by having a room, a beautiful and nice room that she will be happy to
come home to,” she added. Find out more about her story here.

By sharing such narratives about parenthood with Mothercare, parents
stand a chance to win a nursery makeover including decor, soft sheets and swaddle, playmats, and crafted toys
coordinated by a professional stylist. At the same time, Mothercare’s
partnership with local businesses helps to showcase popular items and services
from these brands that can enhance the nursery experience for both parents and
the baby.

Sponsors for SG Cribs 2021 include:

• Hello Circus
• Enstories
• Soft Spot
• Wander Mats
• Med Karlek Inc.

There are no requirements to enter the contest, although entrants
can increase their odds of winning if they follow the listed sponsors on their
Instagram accounts.

Register now for a Chance
to Win

Interested parents can fill in an online form to share their stories of
parenthood and family for a chance to win SG Cribs 2021. Friends and family can
also join in and show their support by nominating someone they think deserves a
nursery makeover. Registration is open until 16 Aug 2021 (Mon) and the winner
will be announced on Mothercare’s Instagram account on 20 Aug 2021 (Fri).