Hong Kong based Rare Whisky Holdings agrees investment deal with Scottish whisky auction house Whisky Hammer

HONG KONG SAR – Media OutReach – 27 July 2021 – Rare Whisky Holdings, a whisky investment
group managed out of Hong Kong has bought a 49% stake of the online whisky
auction site, Whisky Hammer, and
its sister ecommerce business Still
Spirit, paving the way for global expansion of the family run Scottish
business.

Li Hau TAN and
Rickesh Kishnani, co-founders of Rare Whisky Holdings

Rickesh Kishnani, co-founder of Rare Whisky Holdings is the
entrepreneur behind the successful Platinum Whisky Investment Fund, the first
private equity fund in the world to focus on rare single-malt whiskies. The
Platinum Whisky Fund originally launched in 2014 in Hong Kong, raised USD 12
million and is in the final stage of its wind down, exiting at over USD 24
million.

Rare Whisky Holdings also owns The Glenor Cask Company, which holds
over 1,000 casks of maturing Scotch whisky from a range of top distillery
brands.

Private whisky cask ownership has grown in popularity in the past two
years, particularly in Hong Kong and Singapore, with many private clients
choosing to buy a cask of whisky from a special vintage to store for the long
term or to have their own private bottling to use for gifting.

The multi-million-dollar investment and partnership will provide
registered members of Whisky Hammer and Still Spirit exclusive access to a full
range of cask opportunities.

Whisky Hammer was started in 2016 by brothers Daniel and Craig Milne
who are originally from Macduff, near Speyside in Scotland, famous for the
production of single malt whiskies such as The Macallan, Glenlivet, and
Balvenie.

Whisky Hammer hosts monthly
online auctions, dedicated to whisky and other fine spirits, drawing customers
from every corner of the globe. It has auctioned a wide range of
whiskies, both bottles and casks, with auctions selling in
excess of £1 million under the hammer each month.  

A recent feature included the
31-Year-Old Black Bowmore ‘DB5’ collaboration with Aston Martin,
distilled in 1964 and sold for a hammer price of £81,000 in March 2021.  

The customer base of
Whisky Hammer is an extensive global network of whisky enthusiasts who buy
and sell on the platform, resulting in a 70% growth in revenue in 2020. One
main driver of this growth has been customers from Asia, growing by 64%
annually, with Hong Kong, Singapore, and Taiwan leading the way.

Whisky Hammer re-located in 2019
to a new, purpose-built facility in Aberdeenshire, which is also home to Still
Spirit – a whisky shop, e-commerce site and dram bar offering over 100 rare
whiskies to taste while overlooking the beautiful Scottish countryside. Rare
Whisky Holdings will be providing Asian customers with customized VIP whisky
trips to Scotland starting in 2022.

Rickesh Kishnani, Co-Founder
of Rare Whisky Holdings commented “Our investment group is proud to join the Milne family
business and help with their expansion to Asia, where the demand for whisky
continues to grow at a rapid pace. We are also excited to use this new
partnership to provide Whisky Hammer and Still Spirit members with exclusive
access to our collection of aged casks.”

Daniel Milne, Managing
Director of Whisky Hammer and Still Spirit said: “This is a very exciting
time for our business. The transaction signifies an important bond with our new
partner that will rapidly bring the group a much larger presence across Asia as
well as exclusive access to casks for our members.”

Legal
support was provided for the transaction by Goodwin Proctor LLP (acting on
behalf of the buyer) and Brodies LLP (acting on behalf of the sellers).

Follow Whisky Hammer on @whiskyhammer on Facebook and Instagram.

#RareWhiskyHoldings #WhiskyHammer