Give Gift Boutique and Fruitually Have Taken Measures To Cater To Changes In Fruit Demand

HONG KONG SAR – Media OutReach – 14 July 2021 – The
hot summer is a time when fruits are selling rapidly. Many citizens said that
under the epidemic, everyone is concerned about the health of themselves and those
around them, so they will buy delicious fruits for themselves and for the
people they care for. The CEO of Give Gift Boutique and the CEO of Fruitually said
that tremendous changes have taken place in the consumption behavior of fruit
this year. Thus, they are taking measures to meet the changes in customer
needs, such as providing online shopping service, reducing packaging costs, and
improving the quality of logistics services, to meet the demand for a quality
life.

“Quality First” Has Become A Trend

These years, there’s a trend of buying high-priced fruits in
Hong Kong. The sale of imported fruits is soared, and the fruits of medium and
high prices are especially popular with young people. Although imported fruits
are nutritious, they are expensive, and their exquisite packaging contributes a
large part of the price. Thus, Fruitually imports superior-quality fruits from
the globe and use the concise package to reduce prices as much as possible. In
addition, they import high-quality and low-cost fruits for customers to choose
from. The measures seem rebel, but the CEO of Fruitually said that he believes
these measures will be welcomed by customers, “According to our sales
data, in addition to the famous imported fruit, the sales of high-quality
fruits with a better price is soaring which shows consumers still value the
quality of fruits the most”.

Online Fruit Shopping Has Become The Norm

Many consumers are worried that the fruit will become rotten
or late arrival for online fruit
shopping, so they usually buy on their trusted online shop. The CEO
of Fruitually said that frequent customers cover at least half of their customers.
To retain frequent customers and attract new customers, they provide online
channels, such as the online shop of Fruitually, WhatsApp group, network
broadcast, and other quick purchasing channels, and order special couriers to
deliver fruits within the next day. What’s more, they had promised if there are
some rotten fruits, they will exchange them with the fine ones. He wishes these
measures could deepen the trust.

Adding Superior-Quality Imported Fruits To Fruit Hampers

The epidemic has generated a “healthy style” for
gifting. The demand for fruit hampers has
increased slightly than before, especially since some companies have ordered
quite many exquisite fruit hampers with superior quality imported fruits to
their clients. On the other hand, the demand for fruit gift baskets has become
more personalized. For example, people prefer hampers with imported fruits and
practical gifts like baby products, festive gifts, and decorations at a
reasonable price.

Give Gift Boutique knows that consumers like practical gifts
most, therefore Give Gift Boutique plans to add more kinds of superior quality
imported fruit and high-scoring practical gifts of the globe to enrich the
categories and make their effort to keep exquisite packaging as well as a
reasonable price.