Reader’s Digest Reveals Singapore’s Most Trusted Brands In 2021 During The Covid-19 Pandemic

Our 23rd Annual Survey Reveals The Brands & Personalities We Trust The Most

SINGAPORE – Media OutReach – 9
July 2021 –  Coming off a year
where our trust has never been more tested, with deadly dangers and testing
lockdowns, the 23^rd annual survey of Singapore’s Most Trusted Brands
has been revealed exclusively in Reader’s
Digest Singapore June issue. In many cases, the winners have withstood the
challenges of today’s climate to instil even more consumer faith.

Reader’s Digest commissioned
an independent market research agency to conduct a stand-alone survey of a
representative sample across Asia, to find out consumer views on brands in over
50 categories. More than 8000 individuals were selected across five of the
region’s key markets: Singapore, the Philippines, Malaysia, Hong Kong and
Taiwan. As well as brands, Singapore’s most trusted personalities were also
identified and these results are revealed exclusively in the June issue of Reader’s Digest Singapore.

“Perhaps more than any other
year previously, trust has been the guiding human emotion we’ve all had to rely
on to navigate through our day safely,” notes Editor-in-Chief, Louise Waterson.

“For the brands themselves,
trust matters when it comes to weathering a crisis, and ultimately, trust is
built on the traditional foundations of quality, consistency, honesty and
delivering on your promises.

“In terms of the current
situation, with this pandemic, that also means getting proactive and reaching
out to your customers like never before. It’s very much about maintaining a
relationship with that particular individual.”

TRUST DURING THE COVID-19 CRISIS

In these unprecedented difficult
times, brands are expected more than ever to support customers with their
concerns and provide reassurance that expectations will be upheld and that
their value as a customer is recognised.

Trusted Brands understand
that the key to easing consumer anxieties is to open a gate of communication
through mutual respect and empathy. The Trusted Brands outlined in our survey
are here to listen to customer concerns, sympathise with their situations and
provide the necessary support and assistance to their customers because they
appreciate these valued relationships.

This is the kind of service
and quality that helps a consumer understand that the brand they know and trust
is still on their side, and working hard to continue the relationship they
worked hard to build.

NOTABLE WINNERS

• AIA, an Asia Award winner,
  also has won in the Insurance Company category in Singapore for 18 years;
• Daikin has won in the Air
  Conditioner category for 20 consecutive years;
• Pilot has been the winner in
  Pen category since 2003;
• SōngHè has been the Gold
  winner in the Rice category 11 times
• novita has won in the Air
  Purifier category for 7 consecutive years and also has won in the Water
  Purifier category for 6 consecutive years;
• Mitsubishi Electric has won
  in the Refrigerator category for 21 consecutive years and has been the winner
  in Air Conditioner category since 2006;
• Gong Cha has won the Gold
  Awards again this year, this is the second consecutive year winning since we
  introduce the Pearl Milk Tea category in Trusted Brands survey;
• Glenda Chong claimed the Most
  Trusted News Presenter, The Flying Dutchman yet again won Most Trusted Radio
  Presenter, Joseph Schooling was voted as the Most Trust Sports Personality by
  Singaporeans and Michelle Chong won the Most Trusted Entertainment/ Variety.