FWD pulls off record tally at Bloomberg Businessweek Financial Institution Awards 2021 with 13 wins

Most awarded insurer for the fourth consecutive year

HONG
KONG SAR – Media OutReach – 2
July 2021 – FWD Hong Kong (“FWD”) won 13
awards at the Bloomberg Businessweek Financial Institution Awards 2021,
including eight Excellence Awards and five Outstanding Awards, a remarkable tally
that makes it the most awarded insurer for the fourth consecutive year.

FWD won 13 awards at the Bloomberg
Businessweek Financial Institution Awards 2021, including eight Excellence
Awards and five Outstanding Awards. For the fourth consecutive
year, the company has become the
most awarded insurer with winning entries spanning innovative health and wealth
solutions and cutting-edge customer experiences.

The
multiple awards were a tribute to the broad success of FWD’s holistic, company-wide
branding and marketing initiatives to deliver a simpler, faster and smoother insurance
journey for customers through innovation, technology, customer service and
engagement, backed by a leading tied agency force.

FWD’s
record-breaking wins are attributable to its pioneering health and wealth products
and services that include Voluntary Health Insurance Scheme (VHIS) plans vCANsurance
and vPrime, One stop Pan-Asian health and counselling service PREMIER THE
ONEcierge and MINDcierge, the comprehensive critical illness protection Crisis
XDefender Signature, and MaxFocus financial planning series. The company also
earned accolades from judges for its integrated marketing campaigns, innovative
AI-powered claims management system, digitalisation of agency processes, experiential
lifestyle platform FWD MAX, and exceptional training programmes.

Ken
Lau, FWD Managing Director of Greater China and Hong Kong Chief Executive
Officer,
said, “In today’s fast-paced world, we understand that agility and
responsiveness matter more than ever. Over the past year, FWD has pivoted
promptly to provide the protection and insurance services our customers need in
health and wealth, offering solutions that are convenient, easy-to-understand,
and effective in addressing their real-life needs in an innovative manner. These
prestigious awards are a testament to our efforts, and they further motivate us
to continue changing the way people feel about insurance.”

Table:
List of the 13 awards won by FWD at the Bloomberg Businessweek Financial
Institution Awards 2021