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The unique concept will bring together people, processes and technology over 3,400km ensuring the continuity and resilience of the race
HONG
KONG SAR – Media
OutReach – 29 June 2021 – NTT Ltd., the official technology partner to A.S.O., today announced it will create the
world’s largest connected stadium, a concept unique to the Tour de France,
generating a ‘digital twin’ of the event. Millions of data points will be
collected and brought to life through stunning, insightful visualizations and
digital experiences for fans, as well as new services to support the event operations
for this three-week long race that takes place from 26 June – 18 July 2021.
Due to ongoing travel restrictions and
COVID-19 safety measures, NTT, together with A.S.O., will deliver a host of digital
experiences to engage fans around the world. This includes:
- Race Center – the official live tracking site that provides race
updates including rider live tracking data on letour.fr and on the official
Tour de France Mobile application - LeTourData – data-driven insights and AI predictions on twitter, Instagram and TV broadcast
- 3D Tracker – an immersive augmented reality app that provides 3D views of the stages
- Tour de France Fantasy by Tissot – a fantasy sports game integrating data insights and machine learning (NTT predictor) to provide insights on the riders to watch
- NTT Media Wall – a rich media display at the race villages featuring data insights and visualisations from LeTourData, and live race updates
Creating a digital twin with IoT and
Edge Computing
The Tour de France is a mobile stadium that picks up and moves every
day for 21 days, across 3,400km visiting some of the most remote locations in
France, from the picturesque countryside to the harsh landscapes of the Alpes
and Pyrenees.
Creating a digital twin of the event will enable operations staff to gain
real time visibility and ultimately streamline operations to ensure the
continuity and resilience of the race. NTT will use a broad range of IoT sensors, edge compute and networks,
integrated into NTT’s smart platforms and mapped against a geo-location model
of each stage of the Tour. This will enable real-time visibility of key
locations and assets, COVID-19 contact tracing and in-the-moment updates of caravan
and race arrival times.
In another first for 2021, NTT will use
real time analytics at the edge to provide immediate race data back to official
race vehicles. This will deliver a live overview of the race situation, even in
remote areas or the high mountains.
Peter Gray,
Senior Vice President, Advanced Technology Group, Sport at NTT Ltd. commented:
“The digitization of the Tour de France began in 2015 by capturing data from
the cyclists to provide real-time updates. Every year we have been able to take
the technology to the next level, this year we are creating what is essentially
a digital twin of the event. It’s a highly dynamic and changing environment
that requires immediate access to information to ensure continuous and smooth
operations, resulting in more informed and engaged fans.”
Connectivity
at the core, securely enabled by cloud
By providing a truly hybrid environment of physical servers, virtual
servers, containers, and serverless functions for different workloads, all
deployed via automated Infrastructure as Code, NTT is able to support this
broad array of fan and operational services for A.S.O. This will all be
monitored by NTT’s Services Portal and a global team of experts connected via
NTT’s Managed Collaboration Service, facilitating the demand to be better connected,
no matter where the race is staged and regardless of where computing,
applications and users reside.
Creating a digital twin of the race
also means greater connectivity of devices and vehicles, as well as more
applications and platforms accessing services hosted in the cloud – whether
public, private or hybrid. Whatever the host, for A.S.O., data will be at the
core. This not only includes understanding where different data lies, but how
to gather it and use it effectively to create better experiences, whether it be
the fans, the media, or the cycling teams.
Gray continues: “A recurring theme for
many organisations as they navigate the pandemic is how to ensure their
customers’ changing needs and requirements are met. The ability to adapt has
been at the heart of our seven-year partnership with A.S.O. We’re helping to
constantly innovate the Tour de France, an event millions of passionate fans
from around the world eagerly anticipate. Each year the stakes increase as we
create new ways to reach and engage more people in new and exciting ways, which
is no easy feat when you consider the complexity of the race.”
Yann Le Moenner, Chief Executive, A.S.O.
commented: “Technology plays a vital part in helping us innovate at the speed
fans expect from their mobile and cloud-based applications, all the while
providing event insights, rich analytics and intelligent digital solutions.
Since 2015, we’ve brought a whole host of digital enhancements to the event to
create the best ‘connected fan’ experience. This year is no different,
delivering a data-driven experience across any device, wherever you are in the
world. “
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