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Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma
New Delhi, 25/6/2021 ( Odisha Samachar )- Gas-O-Fast, a product from the house of Mankind Pharma is known for its Ayurvedic antacid powder that has witnessed tremendous growth in the last one year.In Gas-O-Fast sachets, the primary and active ingredients are Swarjiksara and Nimbukamlam and additional ingredient is real Jeera and real Ajwain. These ingredients has legacy to use as a home remedy to get rid of acidity ,gas and indigestion.
Gas-O-Fast brand is focused on establishing a stronger presence across the nation. The brand has been investing in products and marketing to garner a larger pie of the market share in the antacids industry.
In our country, people are always keen to explore multiple cuisines which creates issues like acidity, gas, and indigestion problems. Today outside eating habitand sedentary life style create stomach issues are very common among people. There has been a strong demand among people that are looking for Ayurvedic and natural solution. Brand Gas- O-Fast is an Ayurvedic antacid with the goodness of rea . Jeera gives a complete solution to acidity, gas, and indigestion. In the last year, we have seen positive growth in sales among different age of consumers buying Gas O Fast, and has received tremendous response from market.
We are expecting the same trend to continue, and thus we are quite optimistic that will see a jump in the sales this year also. Going by the numbers, the average sale of Gas-O-Fast sachets approximately counts over 1 Crore sachets every month. The brand is quite optimistic that the numbers will increase further due to the rising demand in the market.
In the recent time, the brand is effectively working to cater the market share across different demographics. To make sure, the brand conveys to large people it has launched many campaigns in the last two months by leveraging the true power of digital marketing for targeting, where a different creative is served to different audience basis the digital affinities and demographics.Gas-O-Fast has been the only brand to come up with a successful and innovative digital campaign in the antacids industry.
The brand has been coming up with new campaigns in regional language to communicate with their target audience in a more personalized way. Recently, the brand has come up with video campaign in Hindi speaking markets like UP , Bihar, MP , Chattisgarh, in Marathi language for Maharashtra market, in Bengali language for west Bengal market and in Telugu , kannada, Malyalam language for South India markets, featuring their brand ambassadors; Saurabh Shukla and Biswanath Basu and Brahmanandam. Through this, the brand has targeted their regional consumer cohorts on YouTube and other social media handles. Last year, regional campaigns were on the peak in gaining attention and played an important role.The brand has associated Saurabh Shukla, Brahmanandam, and BiswanathBasu as the brand ambassadors to tap into new markets.
We are regularly working on new innovation to explore more natural ingredients and other flavors to enrich our Gasofast Antacid powder range.
Last year, brand has done association with multiple regional artists and influencers such as GurpreetGhuggi for Punjab, BhauKadam for Maharashtra and Anand Mohan for Bihar, Jharkhand and UP East markets. These regional influencer activities will continue for better brand connect with consumers.
