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Prime Day delivered the two biggest days ever for small businesses on Amazon.sg and big savings for Prime members

  • 17,000 small businesses participated in
    Amazon.sg’s Prime Day this year
     
  • Top
    categories that members shopped and saved on included PC, grocery and health
    & personal care, with best-selling items including SongHe Thai Fragrant
    Rice, Sukin Botanical Body Wash and Razer
    Basilisk x Hyperspeed
    Wireless Gaming Mouse
  • More than 250
    million items were purchased by Prime members worldwide

SINGAPORE – Media
OutReach
 – 24 June 2021 – (NASDAQ: AMZN) — Amazon just
concluded two days of incredible deals with Prime Day 2021, once again
delivering big savings for Prime members. With more than 17,000 small
businesses in this year’s Prime Day, the 48-hour shopping event saw strong
earnings for small businesses selling on amazon.sg/primeday.


 


“Prime
Day was a great success this year as we helped many small businesses boost their
sales online and Prime members enjoyed great cost savings over two days,” said Henry Low,
Country Manager, Amazon Singapore. “We’re both excited and heartened to see
that more and more Prime members are joining our initiatives to support small
businesses and are huge fans of #ShopLocal. A big thank you to everyone in our Singapore
teams who played a part in making Prime Day 2021 enjoyable for our shoppers. Together,
we look forward to many more of such
milestones and to continue growing our support for small businesses while delivering
the best shopping convenience and experience to shoppers.”


 


Prime members shopped
and found great deals across nearly the entire catalog of products across small
businesses and top brands, with home, PC and electronics being the best-selling
categories. This was also the first Prime Day in Singapore with Amazon Fresh
store products being made available on Amazon.sg. Amazon Fresh is the new and
improved two-hour grocery delivery service that was launched last December, and
Kleenex Tissue, Pampers Diapers and Tiger Beer were some of the best-selling
products this Prime Day.


 


Highlights from
Amazon’s Prime Day 2021 in Singapore


 


Small Business Success on Prime Day


In an earlier released study with YouGov, Amazon Singapore found that shoppers across generations in Singapore
were keen to support local businesses
, and this trend was clearly reflected during Prime Day 2021. This
year saw yet another record-breaking sales event for small businesses, with
thousands of deals from small businesses, 7,000 of which joined Prime Day for
the first time. Highlights include:


 


Top selling
categories for small businesses include:


1.       Home


2.       PC


3.       Electronics


4.       Health & Personal Care


5.       Kitchen


 


Top selling
products from local small businesses include:


1.      
2-in-1
Shiatsu Foot and Back Massager from Snailax


2.      
Cressent
Dale Premium Fitted Sheet Sets from Epitex


3.      
Adjustable
Ergonomic Laptop Stand from Oli & Ode


4.      
Feeding
Bottle and Breast Milk Storage Lid Bundle from Hegen


5.      
Baby
Monitor VAVA 720P from Trekvue


 


 “We’re proud to participate in our very first
Prime Day, and it was exciting to see the amazing response to our products
during the two days. Thanks to the Fulfillment by Amazon service, we were able
to focus on marketing activities and promotions for our products without having
to worry about packing and sending over packages on time,” Judy Fan Zhang,
Epitex.


 


“Amazon Singapore
put in huge efforts to make Prime Day a big day of sales for small businesses
like ours. We were thrilled to see sale numbers for our top-selling Snailax
massagers hit above and beyond our targets on the first day alone. The
experience has exceeded our expectations and we’re so glad to have collaborated
with Amazon Singapore,” Kang Siok Lan, Snailax.


 


Prime Day’s biggest
savers and sellers in Singapore


Prime members were
given the chance to save big in both the lead-up to Prime Day and during Prime
Day with over 2 million deals. Members shopped across Amazon’s wide catalog of
products including toys, electronics, beauty, kitchen, home, baby products and more.
Some of the top trending products and best-selling deals shopped during Prime
Day include:


 


On Amazon.sg:


Top 5 categories
Prime members shopped and saved on:


1.       PC


2.       Grocery


3.       Health & Personal Care


4.       Electronics


5.       Toys


 


Top selling
products on Prime Day:


1.       Thai Fragrant Rice (5kg) from SongHe


2.       Botanical Body Wash (1L) from Sukin


3.      
Basilisk X Hyperspeed Wireless Gaming Mouse from Razer


4.      
Red Label
Cabernet Merlot from Wolf Blass


5.      
Body Fat Scale,
Smart BMI Scale (Black) from RENPHO


 


On Amazon Fresh:


1.       Ultra Soft Bath Tissue (Pack of 20) from
Kleenex


2.       Premium Care Pants Diapers (XL, pack of
36) from Pampers


3.       Lager Beer Can Carton (320ml, pack of 24)
from Tiger


4.       Elite Active 75t Earbuds (Amazon Edition)
from Jabra


5.       Genius 9000 Electric Toothbrush (Black)
from Oral-B


 


Fun
Facts from Prime Day

  • Customers
    purchased an amazing amount of SongHe rice, our top-selling product during
    Prime Day, enough to create a straight line from Singapore to Tokyo.
  • The volume of beer, wine and spirits
    purchased during Prime Day can fill more than an Olympic sized pool.
  • The biggest purchase made during Prime
    Day in terms of value was the ROG STRIX GeForce RTX 2080TI Gaming Graphics Card
    from ASUS at over S$2,000.

Prime Day Show


This year’s Prime Day also
included a three-part immersive musical event presented by Amazon Music,
featuring multi-award winning and groundbreaking artists Billie Eilish, H.E.R.,
and Kid Cudi. All three episodes premiered globally on Prime Video from June 17
and will continue to be available for streaming for a month.


 


Every Day Made Better with Amazon Prime


Amazon Prime was designed to make
your life better every single day. Over 150 million paid members around the
world enjoy the many benefits of Prime, including the best of shopping and
entertainment. In Singapore, Prime membership includes unlimited access to
award-winning movies and TV episodes with Prime Video, unlimited access to
video game benefits with Prime Gaming, Prime Day, and more. Prime was built on
the foundation of unlimited fast, free shipping. Prime members enjoy access to
tens of thousands of items available for free two-hour delivery on Amazon Fresh
on orders over S$60, as well as free one-day delivery on domestic Prime
eligible selection on Amazon.sg. Members also enjoy access to millions of
products on Amazon International Store with free international delivery on
eligible orders over S$60. Prime is S$2.99 per month. Start a 30-day free trial
of Prime at amazon.sg/prime.


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