“You Gotta Be” Music Video Premieres Online Today

13 world-class international artists from 9 countries brought together by True Colors Festival.

SINGAPORE – Media OutReach – 14 June 2021 – Performing from their homes, the cast presents a new take on R&B classic, You
Gotta Be, by Des’ree in
the latest True Colors music video.

Artists include Mandy Harvey, whose
performance on America’s Got Talent earned Simon Cowell’s Golden Buzzer;
Raul Midón, a Grammy-nominee who devoted his life to music after
being told that blindness would be an obstacle; Kenta Kambara, an
accomplished aerial performer who featured
in the Rio 2016 Paralympics; Signmark,
the first deaf artist to be signed to a major record label; and Alienètte Coldfire, who placed third in
France’s Got Talent.

The technical process of producing this music video
involved countless WhatsApp, Messenger and Zoom calls, working across time
zones, and using Google Translate in real time. “The real challenge, though, was
to develop a relationship with each artist, such that trust and freedom would
allow them to perform and be themselves, with their spirit and energy coming
through in a real and palpable way,” explains Dr Sydney Tan, Creative &
Music Director.

Adds Mandy Harvey: “Even though we haven’t met in
person…you can feel that every person put their heart into the entire process.
Being a part of this team is another reinforcement to me that what’s within you
is so much stronger than the barriers we face. This is a reminder to reach
farther and dream bigger. My hope is that people are encouraged to try!”

Says Ichiro Kabasawa,
Executive Director of The Nippon Foundation, presenter of True Colors Festival:
“People everywhere have been going through such a prolonged period of
uncertainty, isolation and fear. We chose this classic, You Gotta Be, for everyone, everywhere at this
time, to realize the potential in ourselves; to choose to be bolder, stronger,
wiser, whatever each day may bring. It’s a reminder that when it comes down to
it, we’re all human, living together in our one world.”

The True Colors music video comes with Closed
Captions (for the Deaf) & Audio Description (for the Blind), and an
accompanying video Transcript (for the Deafblind).

Visit:
True Colors Festival website

#TrueColorsFestival