SAP Southeast Asia Announces Winners for the Inaugural SAP Best Run Awards 2021

Leading organisations such as Changi Airport Group, Zuelling Pharma and TrickleStar recognised for their resiliency and creativity in harnessing technology to drive growth amidst uncertainty

SINGAPORE
– Media OutReach – 11 June 2021 – SAP (NYSE: SAP) today announced winners of the SAP Best Run Awards 2021
for Southeast Asia (SEA). The SAP Best Run Awards, the first
of its kind in the region, recognises and celebrates leading organisations in
Southeast Asia that have harnessed innovations from across SAP’s ecosystem of
products and services, turning insights into action to drive successful
transformation for their businesses.

Awarded to
customers that deployed SAP technologies, participants were assessed on their
ability to think out of the box and how technology has been implemented to
innovate and disrupt industries to drive greater business outcomes in a
distributed and uncertain economic environment. The judging panel is consist of
esteemed business leaders from all over Southeast Asia, including Cathy Ward,
APJ Head, Customer Engagement and Experience, SAP Asia Pacific & Japan.

Covering six
categories including Best Innovation Award, Best Customer Experience
Management, Emerging Enterprise Award (SMEs*), Most Transformational Award and
amongst others, winners of the SAP Best Run Awards include Changi Airport
Group, Zuelling Pharma, TrickleStar, PXL Marketing Sdn Bhd and more. Winners
were announced in a virtual event hosted by Verena Siow, President &
Managing Director, SAP Southeast Asia. Watch the award ceremony on-demand here.

 

In addition,
a total of USD 30,000 donation will be made by SAP, on behalf of the winning
organisations to the ASEAN Foundation. For a full
list of finalists, please refer here.

 

“The SAP Best
Run Awards is a significant milestone not just for our customers and partners,
but also to SAP as well. Following a year of uncertainties, it has been an
absolute honour for us to recognise and celebrate the grit, resiliency and creativity
of Southeast Asian organisations as they pivoted swiftly to respond, adapt and
accelerate their growth in a challenging business environment,” said Verena Siow, President & Managing
Director, SAP Southeast Asia.

 

“We have seen
how technology has emerged as a game changer for our customers, enabling
organisations to embed intelligence across end-to-end business process,
empowering them with agility and resilience to navigate the uncertain business
environment. I look forward to working closely with the business community in
Southeast Asia to harness technology to drive greater business outcomes as we
set our sights on a new decade of growth ahead.”

 

SAP Best Run
Awards 2021 Winners:

 

Best
Innovation Award – The Disruptor

Recognises businesses that seek
creative solutions to persistent problems during unprecedented times, innovate
to carve out new markets for themselves, or embrace technology to transform
their businesses.​

 

Winner:
Changi Airport Group (Singapore)

 

The Group
successfully pivoted and scaled beyond pre-pandemic levels – despite launching the
platform in mid-2020. With SAP Commerce Cloud as the engine, the company has
achieved an expansion of merchants and acquired over 70,000 customers. Please click here to find out more
about the collaboration between Changi Airport Group and SAP.

 

Runner up: Golden
Gate Trade & Service JSC (Vietnam) and Loc Troi Group Joint Stock Company (Vietnam)

 

Best Customer
Experience Management – The X Factor

Recognises businesses that have
seamlessly created a customer experience through digital transformation.​

 

Winner: Zuellig
Pharma (Philippines)

 

With SAP’s
support, Zuellig Pharma was supported to maximise its cloud capabilities,
eliminated all manual processes and tailored a seamless experience for
customers, all in real-time while saving up to 80% in collection costs. Please click here to find out more
about the collaboration between Zuellig Pharma and SAP.

 

Runner up: PT
Link Net, Tbk (Indonesia)

 

Emerging Enterprise Award (SMEs*) – The
Small but Mighty

Recognises emerging enterprises* that
drive consistent, significant and sustainable growth, resulting in excellent
business performance; and display the ability to scale and expand overseas.​

 

Winner: PXL Marketing Sdn Bhd (Malaysia)

 

The company enabled digital
transformation to revolutionise its approach to change management, streamline
user experiences and boost productivity resulting in an improvement of
inventory management by 40% and productivity of supply chain by 30% – supported  by SAP’s solutions.  Please
click here to find out more.

 

Runner up: Hung
Tri (Vietnam) and PT Adelphi Trans Asia (Mamaroz Juice) (Indonesia)

 

Most Transformational Award – The Game
Changer

Recognises mid-to-large enterprises*
that drive a change management within the complexities of large corporates from
different lines of businesses, achieving sustainable growth and business performance. ​

 

Winner: Globe Telecom, Inc.
(Philippines)

 

With SAP HANA DB and SAP S/4HANA, the
company successfully engineered new ways of staying agile, scalable and
sustainable – and uphold business continuity, resulting in savings of up to
14,200 hours – as well as a 99.99% uptime. 
Please click here to find out more
about the collaboration between Globe Telecom and SAP.

 

Runner up: National
University of Singapore and Singapore Power Ltd

 

Most Promising Startup or
Entrepreneurship Award – The Rising Star

Recognises emerging enterprises that
have developed a unique and commercially viable idea, which has the potential
to be sustained in the long run, have worked with SAP to provide value-added
services to their customers.​

 

Winner: TrickleStar (M) Sdn Bhd
(Malaysia)

 

SAP supported the company’s ability to
drive digital transformation, deliver value to customers and achieve over 65%
in cost, personnel and accounting reductions while being able to grow fourfold
since implementation with minimal increase in headcount. Please click here to find out more.

 

Runner up: Great Deals E-commerce Corp.
(Philippines) and Tessa Therapeutics (Singapore)

 

Most Promising Next Generation Leaders –
The Trailblazer (Individual)

Recognises the next generation leaders
in their capacity who have overcome challenges or is a pioneer in its field,
creating an impact on leading their organizations, businesses to scale greater
heights. ​

 

Winner: Zuellig Pharma (Philippines)

 

Zuellig Pharma implemented SAP
Intelligent Robotic Process Automation to deploy and scale robots across the
enterprise. The company’s automation journey has set new standards for
innovation excellence. Please click here to find out more
about the collaboration between Zuellig Pharma and SAP.

 

Runner up: Phu Nhuan Jewelry Joint Stock
Company (Vietnam)

 

The
full list of finalists is available here: https://www.sap.com/idea-place/best-run-awards-sea/entries.html.

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

*Mid-to-large enterprises with over 50 employees and above. Emerging enterprieses – small and midsize enterprises with 50 employees and below