Deelish Brands Raises S$1.5M In Pre-Series A Round

SINGAPORE – Media
OutReach – 3 June 2021 – Deelish Brands, a
Singapore-based restaurant management company, announced that it has raised
over S$1.5 million in a Pre-Series A round led by Calibre Capital with
participation from several other notable local investors.  Deelish Brands is the Singapore master
franchisee for notable fast casual restaurant brands such as Fatburger &
Buffalos, 800 Degrees and Blimpie.  The
Company currently has seven restaurant locations, five of which are Fatburger.

“We launched Deelish Brands with a very specific
strategy in mind, that is, to take trendy Western fast casual restaurant
brands, adapt them for the halal consumer, and launch them in Southeast Asia,”
said Moe
Ibrahim, Founder and CEO of Deelish Brands.  “The value of the Muslim market worldwide is
poised to increase from US$2.2 trillion in 2018 to US$3.8 trillion by 2024.”

In just over two years, Fatburger Singapore has
grown to be the largest halal, fast casual burger chain in Singapore.  Deelish Brands will use the proceeds from the
Pre-Series A round to roll out the 800 Degrees and Blimpie
brands in similar fashion, while continuing to expand the number of Fatburger
locations.  The Company aims to grow its
footprint to at least a dozen locations by early 2022.

Expansion opportunities will be considered in both
Singapore as well as neighboring countries throughout Southeast Asia, namely
Indonesia and Vietnam.  Deelish Brands
will also consider acquisitions, joint ventures and other partnerships as it
expands regionally.

Proceeds will also be used to continue to invest in
the Company’s proprietary technology platform, Deelish Brands Solutions.  The current suite of software includes a
robust loyalty
platform and various types of CRMs built specifically
for both the customers and employees of restaurants.  Deelish Brands Solutions has already begun to
contribute revenue to the group by offering select solutions to other
restaurant operators in Singapore.  The
Company intends to grow this business unit further in the coming year.

“We are an F&B business that is transforming the
Singapore halal food scene.  We do this
by focusing on technology, store design and the customer experience, at every
touch point.  We also happen to serve
amazing food,” said Moe Ibrahim.

Deelish Brands aims to attract, engage and retain
customers in a manner that drives repeat business, incremental business and
most importantly, quality referrals.  “The
average restaurant collects a vast amount of data on a daily basis, and does
nothing with it,” says Moe Ibrahim.  “Many
restaurants serve hundreds of customers a day and make no effort to get to know
any of them.  This is a massive and
obvious market gap that we aim to fill with our technology solutions.”