With 3,500 Visitors Registered Already, Millésimes Alsace DigiTasting®, Unveils Its Programme!

HONG KONG SAR – Media OutReach – 25 May 2021 – 

Launching Millésimes Alsace DigiTasting®, the first online trade show with real-life tastings organised by cross-industry experts, is a bold and innovative move by the French region of Alsace.

With the show only a few days away, the CIVA (Interprofessional Wine Board of Alsace) has published some preliminary statistics. And it’s a real success! CIVA also unveiled the programme of talks to take place during the show.

A record number of registrations!

Driven
by the dynamism of Alsatian vineyards, the Millésimes Alsace Show will adopt an
entirely new format this year by bringing together the physical and digital worlds.
Participants will be able to enjoy the wines from the comfort of their own home.
The tastings will be guided remotely by the producers’ live
commentaries. This new format has been
devised on an international scale and marks a page-turning moment for any vineyard
and its PDO wines.

The
show was an immediate success, right from the registration stage. After a week,
the fair had already attracted more than 900 business visitors, topping its
2018 edition. To date, more than 3,500 visitors have already registered, with
plenty more to come. Many French professionals have already
registered, but the show seems to be even more successful beyond France’s
borders. International visitors currently account for 70% of attendees and are
from all over the world (almost 50 countries!) The top 5 most represented
export markets are the UK, USA, Italy, Taiwan, and Canada. The news of the
launch generated much excitement in Asia and throughout North America, as well
as across Europe from west to east.

The
attendees will be able to interact with any of the 100 exhibiting wineries via
an integrated appointment booking system and video platform.

A series of talks designed for professionals!

In response to the expectations
of industry professionals, the show will feature a series of three
presentations, as part of its ‘interface of ingenuity and popularity’ (Carrefour
des tendances) to provide the participants with more in-depth knowledge of
Alsace’s vineyards. International speakers and Alsatian producers will host
these talks:

–      
‘New
consumer trends: seize opportunities with Alsace wines’

–      
‘Protecting
people and nature: more than a trend, it’s a priority for Alsace.’

–      
‘Alsace,
an open-air showcase of all the soil types in the world.’ 

These presentations will be
available in French, English, and Japanese and are for official participants
only.

http://www.millesimes-alsace.com/

Facebook : https://www.facebook.com/vinsalsacedigitasting

Instagram : https://www.instagram.com/vinsalsacedigitasting

LinkedIn : https://www.linkedin.com/showcase/vinsalsacedigitasting

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