BTS Fans Army Spread their Love for ‘Butter’ with 300 Million Tweets around the world

SEOUL, SOUTH
KOREA – Media
OutReach – 24 May 2021 – BTS fans ‘ARMY’ are loving BTS’ new single, ‘Butter’, and are showing their
passion on Twitter, where fans Tweeted about ‘Butter’ over 31 million times
worldwide on launch day, and more than 300 million Tweets in a month leading up
to the single’s release. ‘Butter’ was released on May 21st at midnight ET,
followed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard
Music Awards (BBMAs).

The most tweeted time was from midnight
to 1AM ET on May 21st when ‘Butter’ was released, with 5 million tweets per
hour.

Prior to the release of
‘Butter’, Twitter launched special emojis for BTS’s fans around the world to
share their excitement for the single’s launch. Each emoji could be added to
Tweets using the hashtags #BTS_Butter
with Butter logo, as well as #BTS,
#방탄소년단
and #BTSARMY with BTS and ARMY’s yellow logo.
Twitter also surprised ARMY by releasing two new hashtags #SmoothLikeButter, with a melting butter image reflecting the lyrics, and #Got_ARMY_Behind_Us, to
show BTS’s love towards ARMY, following the single’s release on May 21st.

BTS
also released Tweets for ‘Butter’ via BTS’s official handle, @bts_bighit, and BTS members’ handle, @BTS_twt.
Following the release of ‘Butter’, BTS won the ‘Top Social Artist Award’, ‘Top
Duo/Group’, ‘Top Selling Song’, and ‘Top Song Sales Artist’ at the Billboard
Music Awards (BBMAs) held on May 24th. Of note, BTS won the ‘Top Social Artist
Award’ for the fifth consecutive year. During the BBMAs, BTS also performed
‘Butter’ and expressed their gratitude to fans around the world. During the
three hours from 2pm to
5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million
Tweets related to BTS.

Embeddable
Link: https://twitter.com/bts_bighit/status/1395641306429284360

Fans
in countries including South Korea, the United States, Indonesia, Brazil,
Japan, the Philippines, Mexico, Thailand, India, and Peru were among the most
vocal in their anticipation for and celebration of ‘Butter’ on Twitter, driving
the most conversations. Fans across the world used the following hashtags to
talk about ‘Butter’ and share their excitement:

#BTS_Butter

#BTS

#방탄소년단 (BTS)

#BTSBackWithButter

#BTSARMY

#SmoothLikeBTS

#GetItLetItRoll

#ButterToday

#SpreadTheButter

#SmoothLikeButter

YeonJeong
Kim, Head of Global K-pop Partnerships at Twitter, said, “#BTSARMY
is very passionate and well-known for their love for new BTS releases, and
‘Butter’ showed their fans reaching new heights in celebrating their favorite
artists. From sharing their anticipation for the new single, to sharing their
reactions as it happened, to commemorating the sights and sounds of the music
video starting right after the release, BTS’ fans shared all of this together
via Twitter. Twitter will continue to support BTS and ARMY staying connected
through public conversations worldwide without any barriers.”

K-pop
fans are finding more ways to stay informed about their favorite artists by
using Twitter Topics. Topics are another way to see the most interesting and
relevant content about the things that they care about, whether it is BTS,
BLACKPINK, NCT, SEVENTEEN, ITZY or any of their other favorite K-pop artists.
Music fans can join the conversations about #KpopTwitter
right now to get real-time updates about their favorite K-pop artists and more.