ERA Singapore Participates in Singapore Property Show 2021, the nation’s largest virtual real estate show

SINGAPORE – Media OutReach – 21 May 2021 – The Singapore Property Show (SPS) is back from 13 to 30 May 2021 for a
bigger edition this year! SPS 2021 will offer more than 25 of the latest
launched private property projects for sale through a fully digital experience,
in a collaboration between Mediacorp, 99.co, and an expanded slate of leading
real estate agencies including ERA Singapore.

Potential
buyers and investors can look forward to narrated tours of virtual show flats
and webinars by real estate experts at SPS 2021, as the property industry
continues to adapt to shifting consumer preferences for virtual viewings and
digital transactions. This follows the success of last year’s show, which saw
total engagement exceeding 1.78M users over four weekends ^[1]. 

ERA’s top
management and industry frontrunners will offer insider tips and insights on
real estate trends through a comprehensive series of webinars, while Mediacorp
will amplify public awareness and engagement through publicity across its
extensive multiplatform network. 99.co, the host portal, will showcase
selected developments via virtual tours and webinar signups on its portal.

Over two
consecutive weekends starting 22 May, a series of 40 webinars will be helmed by
an expansive network of industry experts. These webinars will walk attendees
through virtual open houses and cover wide-ranging topics of interest to home
buyers and property investors, with highlights as follows:

Property
hunters may also sign up for virtual or live tours of selected developments.
All SPS 2021 project listings will include virtual tours of online show flats,
with voiceover introducing viewers to notable features of the units. As viewers
navigate the virtual unit, their locations within the unit will be continually
updated on a “smart” floor plan at the corner of their screens. 

Instant
mortgage calculators will provide property seekers with an immediate indication
of the financial considerations for their unit of choice.

99.co Chief
Executive Officer Darius Cheung said: “We had overwhelming demand from
both consumers and exhibitors last year and it’s clear that online exhibition
is the default way to go moving forward – enabling home seekers to learn and
explore conveniently and safely at home. This year’s show is bigger and better
and is the place to go for consumers looking to buy a home!”

Mediacorp
Chief Commercial and Digital Officer Parminder Singh said: “We are thrilled to
be working with a larger pool of like-minded partners in reshaping the
property-buying experience in Singapore this year. By leveraging our wide
omnichannel network, Mediacorp will be able to ramp up public awareness of the
show and offer partners unprecedented access to untapped audiences. In the
process, we hope to do our part to empower consumers in making informed
decisions in their property purchases, promote digitalisation of the real
estate ecosystem and boost economic activity in the property sector.”

ERA
Singapore Chief Executive Officer Jack Chua said: “Our commitment to being the
best in our professional service aligns with the enlarged vision of the
Singapore Property Show. Homebuyers can now look forward to a higher level of
real estate advisory; and we hope consumers can also enjoy an elevated virtual
home buying experience via our digital tech tools, such as iERA Robo Advisor
and RealtyWatch by ERA, whichhave enabled ERA trusted advisers in their digital
engagements with our customers throughout this pandemic.”

Sign up for
weekly webinars and live or virtual property tours by visiting http://bit.ly/ERASPS2021

^[1] Source: Google Analytics and Facebook. Period
considered: 10 October to 1 November 2020.