NetApp transforms Unified Partner Program to differentiate and position partners for success and increased profitability

New enhancements are designed to help NetApp’s partner ecosystem capitalize on market changes resulting from accelerated digital transformation to the cloud

SINGAPORE – Media
OutReach – 12 May 2021 – NetApp®
(NASDAQ: NTAP), a global cloud-led, data-centric software company, today
announced updates to its award-winning Unified Partner Program for fiscal year
2022 (FY’22). The latest enhancements will provide partners with a more
flexible, consistent and simplified experience – preparing them for the planned
transition to a new tiering structure next year. The program is expanding the
partner ecosystem, offering new financial incentives and accelerating
profitability, and adding new solutions and Services Certified specializations.

Enhancements to the NetApp Unified Partner Program for
FY’22, available immediately, include:

• Expanding Partner Ecosystem – The program will now include specialist partners who sell, consume or influence the NetApp portfolio – increasing relevance to more partner types.
• Simplified Incentives – Incentives are streamlined to align with key initiatives, and focus areas including customer acquisition, FlexPod, consumption, cloud and more. These incentives tied to new specializations become more predictable along the sales lifecycle.
• New Partner Rewards – Individual participants who opt in will be rewarded for actions that drive deal closure as part of strategic programs — such as setting meetings and registering deals.
• New Solution Specializations – An opportunity to recognize and reward partners’ unique skillsets and go-to-market models, new solution specializations will be available for Cloud Preferred, FlexPod, SAP, AI/ML, Data Protection, Data Security, Hosting Service Provider, Infrastructure, and Spot by NetApp Preferred.
• New Services Certified Specializations – The transformation of Services Certified Specializations include: Integration Services Certified, Lifecycle Services Certified, and NetApp Keystone Services Certified, ensuring alignment with customer needs across the hybrid cloud lifecycle.
• Partner Connect 2.0 – The NetApp partner locator is being redesigned for a better user experience to help customers find the most specialized partners to meet their needs.

“We are transforming our Unified Partner Program and
evolving its structure to make doing business with NetApp simpler and more
profitable for our partners than ever before,” said Wendy Koh, Vice President
of APAC Channel & Alliances at NetApp. “The latest updates are just the
start of a multi-phase strategy to incentivize and reward our partners for
their solution expertise, while delivering greater value to their customers.”

More information on the NetApp Unified Partner
Program’s latest updates is available online at: https://www.netapp.com/partners/resources/