Mead Johnson Nutrition HK Launches “We CAN Protect the Future” – Formula Cans Recycling Program with HKTVmall and World Green Organisation

Enabling parents and children to build a greener world by taking their first steps in recycling formula cans

HONG KONG SAR – Media OutReach – 10 May 2021 – To
encourage Hong Kong citizens to lead greener lives, Mead
Johnson Nutrition Hong Kong (“Mead Johnson”), one of the brands under Reckitt Benckiser
(“Reckitt”), officially launched its
city-wide “We CAN Protect the Future” Formula Cans Recycling Program in early April.
Created in partnership with
24-hour online shopping platform,
HKTVmall under Hong
Kong Television Network Limited (“HKTVmall”) and the World Green Organisation (“WGO”),
the program aims to raise awareness among the public on the importance of recycling
and urge parents to safeguard the future of their children by taking immediate
actions to protect the environment and be the role models of green living.

 

According to a recent survey,
only around 30% of interviewed parents would recycle the used formula cans in Hong
Kong^[1].
With collection points at 6 HKTVmall O2O Shops across the city, the Program offers consumers easy access
to a reliable channel to recycle and transform their used formula cans into useful
raw materials to reduce waste and protect our environment.

 

The Program accepts
cleaned formula cans from all brands and rewards participating parents with HKTVmall
e-vouchers that can be used for online purchase^[2]. To ensure proper storage and
transportation of all collected cans, all brand logos and brand names will be
erased before a specialized delivery team transports the cans from HKTVmall O2O Shops to a local
recycling plant. The cans will then be destructed and shipped to another
facility for further processing. Molten metal will be recycled into raw metal
materials for different purposes, such as for construction use.

 

“Reckitt is driven by
its purpose, do the right things, always. Mead Johnson as one for the core
brands of Reckitt also upholds this mission, it not only provides high-quality nutrition products, but has been working hand in hand with our consumers to safeguard
the environment and nourish the best start in life for more than a century,”
said Mr. Pankaj
Agarwal, Reckitt’s General Manager Hong Kong, Taiwan & Cross-Border. “Through the partnership with HKTVmall and WGO to
offer a convenient and reliable recycling channel, we hope to empower parents
and their children to build recycling habits at an early stage, and hence
create a cleaner, healthier world.”

 

Ms. Jelly Zhou, Chief
Executive Officer (Hong Kong) at Hong Kong Television Network Limited, added, “HKTVmall
is committed to enhancing Hong Kong people’s quality of life via innovative
technologies. We also highly value social responsibility in promoting a culture
of environmental protection and resource conservation. Through this partnership
with Mead Johnson and WGO, it not only endows a value to the used items through
reducing wastage and promote recycling awareness, but also spread the message
of environmental protection to everyone. Let us make changes in our daily lives
with everybody’s joint efforts, encourage sustainable development for Hong Kong
and all over the world.” HKTVmall, as co-organiser of the Program, shares their store
networks to facilitate the mechanism of the recycling process. It helps mobilizing
Hong Kong citizens to join the program in different areas simultaneously and
promoting recycling in the city.

 

WGO acts as the
supporting organisation to provide professional advice on improving the overall
can recycling experience in this Program. “WGO is pleased to drive the formula
cans recycling programme with Mead Johnson and HKTVmall” said Dr. William Yu,
Founder & Chief Executive Officer of World Green Organisation. “We look
forward to seeing different stakeholders in society, including manufacturers,
retailers and the public to join hands and promote recycling, and facilitating
a green future for our next generation.”

 

The “We CAN Protect the
Future” Formula Can Recycling Programme runs every Monday and Wednesday, from now
until 30^th June 2021.

 

For more details,
please visit: https://cloud.marketing.hktvmall.com/canrecycle2021