70% Consumers Feel More Confident in Consumer Caring Companies
HONG KONG SAR – Media OutReach – 29 April 2021 – GS1 Hong Kong (GS1 HK) today announced the result
of the 10th Consumer Caring Scheme, honouring 91 local companies for their
consumer-centric practices. 37% of the recognised companies are from cosmetics,
personal care and healthcare sectors, whereas household products and F&B
companies made up 23% and 20% of the total awardees respectively. This
highlights that despite the raging pandemic, many companies are still committed
to maintaining quality products and services in hope to thrive through the
crisis. Award presentation ceremony will be held on 10th June 2021
at the S200 meeting room series in Hong Kong Convention and Exhibition Centre
after the GS1 HK Summit, where Dr. Bernard Chan, Under Secretary for Commerce
and Economic Development, will deliver a speech at the officiating session.
Since its inception 10 years ago, the
“Consumer Caring Scheme” has commended more than 150 companies that
demonstrated excellence in customer service. In 2021, more than half of the
companies (49 companies) received the endorsement for 5 consecutive years or
more – 12 companies were recognised for “10 Years”, 29 companies for “5+ Years”
and 8 companies for “5 Years”. This showed Hong Kong business community always pursues
consumer care as top priority by making continuous improvement to enhance customer
experience and satisfaction.
Commissioned by GS1 HK, a consumer survey conducted
by KANTAR Hong Kong (‘Consumer Survey’) revealed that 73% of the respondents feel
more confident in the companies with “Consumer Caring” logo. The result indicated
the Scheme’s high level of integrity and credibility, supported by strong trust
from the industry and public stakeholders. Being assessed based on the “4C”
principles and core values, including “Consumer Centric”, “Conforming to
Commitment”, “Championing Quality” and “Caring for Staff”, the recognised
companies are evaluated through field visits, interviews and the
above-mentioned Consumer Survey, with reference to the
internationally-acclaimed Efficient Consumer Response (ECR). The assessment concludes companies’ service
and performance on consumer care. (Please refer to the Appendix for the
Recognised Companies)
Ms. Anna Lin, Chief Executive of GS1 HK
said, “I am pleased to see many new joint companies, such as suppliers of
personal protective equipment and healthcare products, not only set sights on
short-term benefits, but also consider customer centricity as the foundation to
sustaining business in the long-run. As the prospects of local sectors like
F&B and retail still look bleak in the current global economic woe,
‘Consumer Caring Scheme’ could essentially serve as an invaluable platform for
companies to advocate their commitment to product and service excellence, which
helps build consumer trust and positive brand image, paving way for them to
stand out in the market.”
Local business community has been proactively
embracing high level of service standards even in pandemic. 17 new joint consumer
caring companies have been selected this year, exceeding the number in the
previous edition. One Health, a brand founded by the former researchers from
the Institute for the Advancement of Chinese Medicine of the Hong Kong Baptist
University, is one of them. “Pledged to stringent production and monitoring processes,
our products have passed all safety tests set by world-class laboratories. We
always put our customers first and listen to their needs and feedback, at the
same time fostering positive environment for the community and the employees. The
‘Consumer Caring Company’ honour is a vote of confidence for our customers and
team, offering customers a peace of mind to buy and consume whilst empowering employees
to strive for excellence.” Ms. Carry Yu, the company’s Chief Executive Officer
remarked.
Crowned with the “10 Years Award”, Linson Global
Seafood Trading Ltd. has remained committed to first-rate customer service for
decades. Its General Manager Mr. Paul Lee said, “Having worked in seafood
wholesale business for years, the Consumer Caring title has driven us to strive
our best from time to time to supply clients with fresh, safe, high-quality seafood
at reasonable price, which help us secure a good industry reputation. We are
planning to extend our value chain to the retail sector to meet the market
demands, carrying forward the time-honoured heritage and service to
consumers.”
For further details, please visit our website: https://www.gs1hk.org/industry-recognition/consumer-caring-scheme
Appendix
List
of recognised companies of Consumer Caring Scheme 2020
(in
alphabetical order by brand or company name)
10 Years Award
|
|||
1
|
3M
|
7
|
Giormani
|
2
|
Autotoll
|
8
|
Linson
|
3
|
Casablanca
|
9
|
Royal
|
4
|
Cherry
|
10
|
Swire
|
5
|
Chuan
|
11
|
ToolBox – a
|
6
|
Forewide
|
12
|
Vitasoy
|
5 Years + Award
|
|||
1
|
AQ
|
16
|
Morita
|
2
|
Body-SOS
|
17
|
Nestlé
|
3
|
CATALO
|
18
|
Nu Life
|
4
|
Chan
|
19
|
Nu Skin
|
5
|
Chow
|
20
|
Original
|
6
|
Colgate-Palmolive
|
21
|
SINOMAX
|
7
|
CR
|
22
|
Smartech
|
8
|
Danny
|
23
|
Swipe
|
9
|
FrieslandCampina
|
24
|
Taste
|
10
|
Harmonic
|
25
|
Tiger
|
11
|
Health
|
26
|
Tung
|
12
|
Hongkong
|
27
|
Watsons Water
|
13
|
Hung
|
28
|
YesNutri
|
14
|
Luk
|
29
|
Yummy House
|
15
|
Memorigin
|
|
|
5 Years Award
|
|||
1
|
eprint
|
5
|
The
|
2
|
Hair
|
6
|
wishh!
|
3
|
Imperial
|
7
|
Wyeth
|
4
|
Mead
|
8
|
You
|
Award Winners (of 2 or more consecutive years)
|
|||
1
|
95
|
16
|
Kopen
|
2
|
Baa Baa Sheep
|
17
|
Kwok
|
3
|
Casa Republic
|
18
|
Lee Kum Kee
|
4
|
Chaisentomg
|
19
|
Man Shun
|
5
|
Come In
|
20
|
MaxiPro
|
6
|
Crown Gas
|
21
|
Pricerite
|
7
|
CSL Mobile Limited
|
22
|
Purepro Water
|
8
|
Deco Classic
|
23
|
Reckitt
|
9
|
DSG Energy
|
24
|
Tai
|
10
|
farmfresh330
|
25
|
Vitamin Boost
|
11
|
Imperial
|
26
|
Zhong
|
12
|
Kai Tak
|
27
|
Zihua
|
13
|
Kiwi House
|
|
|
New Awardees
|
|||
1
|
Anderson
|
10
|
Hong
|
2
|
Aqua Plus
|
11
|
One
|
3
|
CGA (H.K.)
|
12
|
Premier
|
4
|
Classic Motor
|
13
|
Simply
|
5
|
Cornerstone
|
14
|
SYT
|
6
|
Everything
|
15
|
Tenson
|
7
|
Green World
|
16
|
YHK Design Limited
|
8
|
Health Elite
|
17
|
Yick Fung
|
9
|
International
|
|
|
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