Twitter appoints new Vice President of JAPAC, unifying all revenue markets across the Asia Pacific region

Yu Sasamoto will succeed Maya Hari as she is promoted to lead Twitter’s Global Strategy and Operations

SINGAPORE – Media OutReach – 22 April 2021 – Today, Twitter
announces that Yu Sasamoto has been appointed to Vice President for the unified
region of Twitter Japan, South Korea and Asia Pacific (JAPAC), effective from 1
May 2021. Yu has been promoted to this newly expanded regional role, succeeding
Maya Hari, who has been promoted to a global role as Twitter’s Vice President
of Global Strategy and Operations (GSO). 

Yu Sasamoto,
Vice President of Japan & Asia Pacific, Twitter

 

Yu has led Twitter
Japan and South Korea for the past seven years and will now be responsible for
Twitter’s advertising business across the JAPAC region; including Australia,
Greater China, Japan, India, New Zealand, Southeast Asia, and South Korea. Yu
will move to Twitter’s Asia Pacific headquarters in Singapore for this expanded
regional role. He will continue to serve as the General Manager of Twitter
Japan and head of Twitter Client Solutions in Japan until his successor is
hired in Tokyo.

 

Yu Sasamoto, VP of Japan and Asia
Pacific, Twitter added, “I’m thrilled and honoured to be tasked with leading
the powerhouse that is the new unified JAPAC region for Twitter, and working
closely with our world-class talent across the region. Not only does Asia boast
a rich, diverse culture and society, it also breathes innovation and vibrancy –
and being at Twitter means we get to be on the pulse of everything that’s
happening. I’m looking forward to bringing more people, communities, brands and
partners to Twitter as we build on the incredible business momentum from Maya’s
leadership across the region.”

Embeddable Link: https://twitter.com/yusasamoto/status/1385035734277496838

 

Before
joining Twitter, Yu’s previous experience includes serving as CEO of MTV Japan,
Managing Executive Officer of Microsoft’s Greater Asia Pacific Region for two
years, and COO of restaurant search engine and review site ASKU (which he
founded) for two years. Yu earned an MBA from the New York University Stern
School of Business and a BA in Law from Dokkyo University in Japan. Follow him
at @yusasamoto on Twitter.

Maya Hari, Vice
President of Global Strategy and Operations, Twitter

 

After four years of
leading Twitter’s Asia Pacific business (excluding Japan and South Korea), Maya
will now lead a global team focused on customers and revenue
product strategy, operations, innovation and automation to enable commercial
and content partnerships efforts around the world. She will still continue to be
based in Singapore and her global appointment aligns with the company’s overall
belief that having more leaders and employees living and working in places that
are representative of all perspectives and cultures will help Twitter be a
better service and company.

 

Maya Hari, VP of Global Strategy and
Operations, Twitter said “Asia has seen tremendous growth
for us in recent years, with this only accelerating during the COVID pandemic
as people across the region connected more with their interests and communities
virtually. We are delighted that Yu-san will be stepping into this expanded
role – it is a testament to everything he’s achieved at Twitter to date,
leading Japan to become among our largest revenue markets globally. In my new
role, I am excited to work with him and our other international leaders to grow
our businesses around the world and find new opportunities for Twitter to serve
the global public conversation.”

Embeddable Link: https://twitter.com/maya_hari/status/1385036199274811394

 

Prior to joining
Twitter in 2014, Maya spent over 15 years in the digital media, mobile and
eCommerce industries across the US and in Asia Pacific for brands such as
Samsung, Google, Microsoft and Cisco. She was also responsible for launching
and bringing Internet and mobile offerings to top tier publications such as
Vogue, GQ and Condé Nast Traveller in Asia. She holds an MBA from INSEAD and an
MS in Engineering from Utah State University. Maya can be found at @maya_hari on Twitter.