Truescope Wins Whole of Government Media Monitoring and Online Analytics Tender

SINGAPORE – Media OutReach – 13 April 2021 – The
Ministry of Communications and Information (MCI) has appointed Truescope to
provide media monitoring and/or online analytics services for the Whole of Government
in Singapore.

 

The Ministry of
Communications and Information called for the public tender in which Truescope
and 9 other media intelligence companies responded against incumbent Isentia,
which held the exclusivity of the WOG in the previous four years.

 

In the short
span of 2 weeks following the award, Truescope was appointed by 6 different public
agencies to take up various portfolios of work across the monitoring spectrum.

 

Jason Lee, CEO
of Truescope Singapore said: “The strong track record and public affairs experience
of the team was critical in instilling confidence in our clients. Coupled with Truescope’s
next age media intelligence platform that delivers on demand data and insights,
we aim to deliver the best possible experience to our valued clients.”

 

Truescope
Singapore is a joint venture between Dataxet and Truescope. Dataxet was established
in 2020 and has previously acquired Sonar and NAMA as part of its strategy in
establishing the new age Media Intelligence network in Asia.