Lexus Signs New Sponsorship Deal with HSBC Women’s World Championship 2021

Charging ahead as the official automotive partner to support the highly anticipated return of professional women’s golf to Singapore and Asia Pacific

SINGAPORE – Media OutReach – 13 April 2021
– Lexus today
announced that it has committed to being the official automotive partner of the
2021 HSBC Women’s World Championship. The tournament, one of the most
celebrated golf events in Asia, makes a return to Singapore this year after a
one-year hiatus.

The event brings
together game changers from various industries to provide a safe and memorable
homecoming for the event amidst pandemic recovery. As the pioneer of
electrification, the innovative ethos of Lexus perfectly embodies this
Championship theme. The luxury lifestyle brand’s commitment in creating amazing
experiences focuses on Omotenashi (unique Japanese hospitality), which guests
will experience in this world-class tournament.

David Nordstrom,
Vice President at Lexus Asia shares, “We are honoured for the opportunity to
work alongside like-minded partners like HSBC, Rolex and the Singapore Tourism
Board (STB) in supporting the resumption of prestigious events of this scale.
Our new ‘Lexus Electrified’ vision – which underpins the next chapter of an
electrified future – empowers Lexus to be the automotive partner best-placed
for driving this tournament forward in a transformative age marked by evolving
social environment, mobility needs, and customer lifestyle demands.”

“For Lexus, this
sponsorship goes beyond bringing sporting events back in a post-pandemic world.
The spirit of the tournament’s long-awaited return demonstrates the very reason
why we have been longstanding supporters of the game of golf; its resilience
and sportsmanship reflect Lexus’ core values and speak to our customers’
lifestyle that values dedication to craft and skill,” Nordstrom adds.

Teeing up amazing
experiences throughout the tournament

The premier golf
tournament will be held at the New Tanjong Course at Sentosa Golf Club from 29
April to 2 May. It will gather the world’s best female golf players, including
defending champion Sung-hyun Park, World No. 1 Jin-young Ko, two-time winner of
the tournament Inbee Park and five-time LPGA Tour winner Minjee Lee.

The new Lexus UX 300e (top) and LC Convertible (bottom)
will make an appearance at the Championship

As
the official automotive partner, Lexus will provide a
fleet of 30 luxury cars, including hybrid vehicles, for all players to comfortably enjoy the thrill of the four-day
tournament. Two new Lexus models will also be displayed
on event grounds, including Lexus’ first-ever all-electric vehicle, the UX 300e, to showcase the brand’s latest
electrification breakthroughs.

Stay connected with @LexusSG on Facebook
throughout the entire course of the tournament to catch exciting highlights
from the tournament you would not want to miss. To follow the latest updates on
Lexus Electrified, please visit https://www.lexus.com.sg/en/discover-lexus/lexus-electrified.html.
For more information on the HSBC Women’s Golf Championship 2021, please visit
the official tournament website at https://www.hsbcgolf.com/womens/.