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SINGAPORE – Media
OutReach – 13 April 2021 – ECOVACS
ROBOTICS, the world’s leading home service robotics maker, today announced that
popular Korean actor Hyun Bin was appointed as its Brand Ambassador for five
Asian countries – Indonesia, Singapore, South Korea, Thailand and Vietnam. The partnership
with Hyun Bin is a perfect representation of the new theme for the ECOVACS’
full range of home service robotics, “The Best Just Got Better”. For more than 23
years, ECOVACS has continuously invested into the innovation of its robotics
products to deliver the highest quality of user experiences. As an influential
artist in Asia, Hyun Bin imbues a sense of courage, constantly challenging
himself to try multi-faceted characters. Together, ECOVACS and Hyun Bin aim to show
a mutual belief of always challenging ourselves to pursue a better tomorrow,
regardless of our current achievements.
ECOVACS
DEEBOT is Hyun Bin’s first choice for a robotic vacuum cleaner. The collaboration will include a series of
TVC ads and digital campaigns.
Highly popular in South Korea, Japan, China and countries in Southeast Asia. Hyun Bin is a
household name known for his starring roles in many Korean films and television
dramas. Hyun Bin has an
elegant, kind and gentle temperament and gives his fans a feeling of warmth and
comfort, very much aligned with the emotional attributes of ECOVACS’ vision – A Robot for Every Family. ECOVACS always focuses on
innovation and design aesthetics to help users free their hands and make home life
more comfortable. ECOVACS believes appointing Hyun Bin as Brand Ambassador will
further enhance brand image and strengthen brand reputation in Asia-Pacific
region.
David Qian, Chief Executive Officer of ECOVACS
ROBOTICS, said, “Hyun Bin is popular across Asia. If you’ve seen his films and
TV shows, he exudes an air of confidence, warmth, elegance and comfort. ECOVACS
also believes in elegant design, of being in trend and confident in our ability
to give customers the warmth and comfort they expect from our products.
We’re proud to have Hyun Bin on board as our brand ambassador, and play a part in our strategy to strengthen the emotional
connection between our brand and users.
With
more than 23 years of work in home service robotics, ECOVACS has grown into a leading
brand in APAC markets, and we will continue to strengthen our globalization
efforts and enhance overseas business performance. In the next three years,
ECOVACS will focus on investing more in APAC markets and committed to becoming
a leader in these markets.”
Launch campaign
adds star power for the DEEBOT T9 and N8 PRO
The
upcoming collaboration campaign with Hyun Bin will be part of the upcoming
grand launches of DEEBOT T9 and DEEBOT N8 PRO.
The
newly launched DEEBOT T9 is the latest series of intelligent robots for
high-performance floor cleaning, the first 9-in-1 robotic vacuum cleaners with
obstacle avoidance capabilities that combines powerful vacuuming and mopping
functions with a built-in mobile air freshener. With the latest ECOVACS’
cutting-edge feature, TrueDetect 3D 2.0, the real-time obstacle detection and
avoidance technology, and leading features like TrueMapping 2.0 precise
navigation and OZMO™ Pro 2.0 Electric Oscillating Mopping System with the first
3D Map debuts in ECOVACS HOME App, DEEBOT T9 is more powerful, smarter and
quieter than ever before, with a whole new level of automated cleaning
efficiency and flexibility for users. Also, The DEEBOT T9 is the first in the
industry to clean floors and freshen the air at the same time. Connected
to the DEEBOT’s mobile system, the air freshener gives users a vacuuming and
fragrance experience that goes beyond traditional cleaning.
The DEEBOT
N8 PRO delivers a more powerful, worry-free and automated cleaning experience. Powered
by ECOVACS’ leading-edge TrueDetect 3D obstacle detection and avoidance
technology, TrueMapping laser-based mapping and navigation technology, upgraded
suction power, together with the compatibility of the Auto-Empty Station, the
DEEBOT N8 PRO delivers an automated experience at higher level of clean
performance that reduces direct human interaction, providing a safe and hassle-free
environment for families.
DEEBOT T9 and N8 PRO will
be available at Shopee on
ECOVACS X Shopee Super Brand Day on Apr 17 & 18 and Lazada
on Apr 19 onwards.
For more information, please visit ecovacs.com or
connect with us on 
Facebook and 
Instagram.
