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HONG KONG
SAR – Media OutReach – 9 April
2021 – Now in its fourth year, the “Ear Up Incubation” music mentorship programme
reached another milestone for the local music industry when 12 Hong Kong based groups
were chosen as finalists in the long-awaited Ear Up Music Festival in March
2021.
Credit: Ear Up Music; Photo: Waiho Ng @ Plate Creations
Credit: Ear Up Music; Photo: Waiho Ng @ Plate Creations
Covering a variety
of music genres, the
groups took four major awards including the “Ear Up Grand Prize”, the “Ear Up Creativity Award”, the “Ear Up Performance Award”
and the “Ear Up Audience Award”.
12 Groups Rocked the Stage
Despite
the challenges created by the COVID-19 situation, a year training programme concluded with the 12
finalists displaying their talents at the Festival which was held in the Free
Space of the West Kowloon Cultural District.
The 12 Finalists
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The award winners
TAOTAO & flat550 an R&B group with an electronic
touch won the “Ear Up Grand Prize”, and the “Ear Up Audience Award” and were
the clear favourites of the online live viewers.
Chonotenki and WHIZZ were joint winners of the “Ear Up
Performance Award” and demonstrated their passion by enticing the audience to get up on their
feet and dance.
wongguyshawn & sumj.chan swept up the “Ear Up Creativity Award” with their innovative progressive instrumental blend of fusion, electro and jazz.
Next Stop: The world!
Mr
YUEN Chi-Chung, a veteran music producer and the project director of this
year’s Ear Up
Incubation programme said, “We were delighted with impressive
improvements of the participants which clearly proved their potential to reach
the international stage. The programme gave the participants a comprehensive
view of local music and led to a clear identification of their own uniqueness
and position. With the tremendous response for Festival tickets, we are
optimistic about the future of Hong Kong music.”
Fostering new Hong Kong music
Ear Up Music is a music label that was tasked by
the Renaissance Foundation Hong Kong
to develop a sustainable and diverse music ecology in the city and nurture
rising young music stars. Sponsored since 2016 by Create Hong Kong (a Government unit that aims to develop Hong Kong
into a regional creative capital), the
label created the “Ear Up Incubation” programme to spotlight new music
in Hong Kong and in neighbouring regions and beyond.
Apart from dedicated small group
mentorship sessions, the programme also includes a series of performance
workshops and international forums for young musicians to enhance their live
performance skills, understand the latest industry trends and discover
potential collaboration opportunities. Live house showcases and school
showcases are also arranged for participants to gain performance experience and
build up a fanbase. All the participants are selected through an open
recruitment and audition process organised by Ear Up Music.
Ear Up Music Social Media
Facebook: 
https://www.facebook.com/earupmusic
YouTube: 
https://www.youtube.com/c/earupmusic
Instagram: 
https://www.instagram.com/earupmusic/
