Agnei Iberico Stars in the Spanish Luxury Lamb Days in Hong Kong

HONG KONG SAR – Media OutReach – 9 April 2021 – The
Spanish Interprofessional Sheep and Goat Meat Organization, through its
European program “Luxury
Lamb & Mutton. More than luxury meat” organises a
culinary promotion campaign, from April 8th until the 22th in gourmet
supermarkets and in the most prestigious restaurants in Hong Kong aiming to
enhance the value of European lamb and conquer the most exquisite palates in
this city.

Luxury Lamb & Mutton. More than luxury meat in Hong Kong.

 

The four City Super gourmet supermarkets in Hong Kong
and six prominent restaurants are involved in this culinary promotion offering tasting
of an
exquisite dish made with Agnei Iberico, one of the best-known Spanish lamb. Agnei
Iberico is a top-quality lamb, that comes from an ancient animal breed, native
to the region of Aragón at the south of the Pyrenees, where it grows without
stress in a relaxed environment to enhance their innate qualities.

 

The complete list
of establishments involved is: Casa Pennington, La Paloma by El Willy, Monsoon,
Pica Pica, Popinjays (at The Murray Hotel) and Nathan House. The campaign
details can be found at the website www.luxurylamb.eu.

 

In addition, to publicise this initiative, a powerful digital
advertising and outdoor campaign will be launched in which the country’s
leading opinion leaders and influencers, as well as the most prestigious chefs,
will collaborate and will be able to taste the uniqueness of Spanish lamb.

 

LUXURY LAMB
FROM SPAIN

Spain is the
leader in Europe in the production of sheep meat that currently exports to more
than 70 countries. The Spanish sheep sector is committed to the search for the
highest quality, always under the standards of the European Production Model,
recognized for being the strictest in the world in terms of quality and food
safety.

 

Spain has a privileged geographical location, a
Mediterranean climate and a unique production system in the world, based on the
use of pasture by breeding ewes and feeding lambs mainly with grain.

 

Spanish lamb stands out for its characteristic
flavour, for its wide range of differential cuts and also for its nutritional
properties. Mainly for its high content of proteins, vitamins B6 and B12 and
being a source of potassium, niacin, selenium, phosphorus and zinc. In
addition, by providing an adequate quantity and quality, never excessive.

 

The promotional program
“Luxury Lamb & Mutton. More than luxury meat”, coordinated by INTEROVIC
since 2018, takes place in the United Arab Emirates, Saudi Arabia, Hong Kong
and Israel. In addition, it has the participation of several brands
from the Spanish sheep sector such as Pastores Grupo Cooperativo, Agnei
Ibérico, Murgaca, Emeat, Moralejo Selection and Spanish Lamb.