Digital Marketing Grew In Importance As The Top Digital Skill Needed For Business Viability In Post-Pandemic Era: NTUC LearningHub Survey

• Digital Marketing skills have
  grown in importance as the top competency required for business viability, as
  voted by 50% of employers in 2021 vs 44% of them in 2020.
• Data Analysis (36%) and Project
  Management (35%) skills also remain the top digital skills coveted by employers
• The digital skills which have
  grown in importance include: Basic IT Support (33% in 2020 vs 34% in 2021), Cybersecurity
  (27% in 2021 vs 25% in 2020), Governance, Risk Management & Personal Data
  Protection (24% in 2021 vs 22% in 2020), AI Machine Learning (22% in 2021 vs
  20% in 2020) and Robotic Process Automation (20% in 2021 vs 17% in 2020)

SINGAPORE – Media OutReach – 7 April 2021
– As consumers alter their retail behaviour due to
the pandemic, companies have increasingly turned to digital marketing as a
means to reach out to their customers. Digital Marketing skills have therefore grown in importance as the
top competency required for business viability, as voted by half of employers
in Singapore (50% in 2021 vs 44% in 2020).

In
addition, business leaders recognise the need to
analyse data to seize opportunities through informed decision-making and
project manage the business transformation. Data
Analysis (36%) and Project Management (35%) skills have thus remained the top
in-demand digital skills in 2021, cementing their position as evergreen competencies
in demand by employers in the future of work.

These were some of the key findings in the recent NTUC LearningHub (NTUC LHUB)’s
Employer Skills Survey report. The survey, which was conducted in February 2021
with business leaders across Singapore, aimed to uncover the most in-demand
skillsets a year after the pandemic. The findings include the top skills by
industry cluster: Built Environment, Essential Domestic Services, Lifestyle,
Manufacturing and Professional Services, and Trade and Connectivity.

 

Amid
the business imperative to transform digitally, many digital skills have grown
in importance. These include Basic IT Support (33% in
2020 vs 34% in 2021), Cybersecurity (25% in 2020 vs to 27% in 2021),
Governance, Risk Management & Personal Data Protection (22% in 2020 vs 24%
in 2021), AI Machine Learning (20% in 2020 to 22% in 2021) and Robotic Process
Automation (17% in 2020 to 20% in 2021).

 

Commenting
on the findings, Anthony Chew, Director of ICT Product Division at NTUC LHUB, says,
“While Digital Marketing, Data Analysis and Project Management remain the top in-demand
skills by employers, Basic IT Support and Cybersecurity in particular have also
grown in importance for businesses amid their digital transformation. This
signals the increasing reliance on digital strategies by companies to sustain
and grow their businesses in a post-pandemic world. Employees
must therefore prepare for the present and future of work by building digital
skills and mindsets to adapt to the new digital economy.”

 

To download the
Employers Skills Report 2021, visit https://www.ntuclearninghub.com/employer-skills-report-2021/