Screens for All: Samsung Unveils 2021 TV and Soundbar Lines, Along with The Premiere

• The new line-up
  of Neo QLED TVs, Lifestyle TVs and UHD range redefines home entertainment experiences
  to meet consumers’ new needs and passion points
• The Premiere is the
  industry’s first HDR10+ certified triple laser projector with 4K resolution

SINGAPORE – Media OutReach – 24 March 2021 – Samsung Electronics Singapore unveiled its 2021 TV line-up today,
with a new collection of Neo QLED TVs, as well as its expanded lifestyle category
and UHD TV range. It is also bringing The Premiere, the world’s first HDR10+
certified triple laser projector with 4K resolution to market.

Samsung QN900 Neo 8K QLED TV

The 2021 portfolio brings the latest
advancements in technology and artificial intelligence (AI) to offer an
unparalleled viewing experience that fits every individual’s lifestyle, needs
and passion points. This year’s line-up is anchored by the flagship 8K (QN900A)
and 4K (QN90A) models – pushing the large screen experience to the next
dimension by delivering deeper blacks, vibrant colours and incredible sound
wrapped in a stunning design.

“The role of TVs in our lives has
evolved in the new normal, and this year, Samsung is introducing new line-ups
and refreshed ranges to suit the changing lifestyle habits of consumers. With
more Singaporeans opting for widescreen TVs, our new Neo QLED technology will
be a game-changer, offering incredible contrast, colour and brightness to
deliver exceptional viewing experience for bigger screens at home,” said Steven
Koh, Director & Head, TV & AV Business, Samsung Electronics Singapore.
“Beyond Samsung’s continued efforts to deliver new innovative forms and
features, our leadership in picture performance has also made Samsung the
number one global TV manufacturer.”

Newly released data from market research firm Omdia notes
that Samsung Electronics recorded 31.8% in global TV market share by revenue in
Q4 2020 and retained the largest annual category market share by revenue in
2020, at 31.9%, making Samsung the global No.1 TV manufacturer for 15
consecutive years^[1].

Neo QLED:
The Pinnacle in Big Screen TV

Samsung is bringing the Neo QLED
models to the next stage with a new light source called Quantum Mini LED, which
is precisely controlled by Quantum Matrix Technology and Neo Quantum Processor,
a powerful picture processor optimised for Neo QLED.

The Quantum Mini LED is 1/40 the size of
a standard LED. It uses incredibly thin micro layers filled with several more
LEDs instead of a lens to disperse light and a package to keep the LED in
place. Quantum Matrix Technology allows for ultra-fine and precise control of
the tightly packed LEDs, which prevents blooming and allows viewers to
experience content as it is intended.

The luminance scale is increased to
12-bit with 4,096 steps in Neo QLED, which helps render dark areas darker and
bright areas brighter, resulting in a more detailed and immersive HDR
experience. Furthermore, Samsung’s patented, powerful Neo Quantum Processor
with enhanced upscaling capabilities is used in Neo QLED, to optimise picture
quality to 4K and 8K picture output regardless of input quality by using up to
16 different neural network models, each trained in AI upscaling and deep
learning technology. For the innovation and value the new Neo QLED TV brings to
daily lives and
routines in this ‘new normal’ lifestyle, the 85-inch QN900A Neo QLED was
one of the CES
2021 Best of Innovation award honourees
this year.

Earlier this month, the Neo QLED range
secured the first-of-its-kind
‘Eye Care’ certification and Gaming
TV Performance
certification from Verband Deutscher
Elektrotechniker (VDE), a well-regarded electric engineering certification
institute in Germany. This distinction illustrates Samsung’s dedication to
improving the consumer reliability of its TVs. All of the Samsung 2021 QLED
models that have completed the testing have received^[2] the
comprehensive ‘Eye Care’ certification which includes ‘Safety for Eyes’,
‘Gentle to the eyes’, flicker level^[3], uniformity^[4] and
colour fidelity^[5] assessments.

Samsung’s 2021 Neo QLED 8K features a
new Infinity One Design, which is a virtually bezel-less screen that offers an
even more immersive viewing experience while retaining a sleek design and form
factor. An anti-glare and anti-reflection coating have been applied to the
screen for optimum visibility at almost any angle, regardless in the day or
night. The Neo QLED 8K’s Attachable Slim One Connect box – a brand-new cable
management device that can be connected to the back of the TV stand – allows
for a smoother installation and a cleaner look.

The 2021 Neo QLED 8K also includes several
premium, room-filling audio features, including Object Tracking Sound (OTS) Pro^[6],
which produces dynamic sound that corresponds to the movement of objects on
screen, and SpaceFit Sound, which analyses the physical environment of the
installed TV and produces immersive sound tailored specifically to your space.

The 2021 Neo QLED range also features eight
4K TVs for consumers who are seeking more affordable options to refresh their
TVs at home.

The Premiere: A True Home Cinema
Experience

The Premiere