DFA Design for Asia Awards 2021 Opening for Global Submissions from 15 March

• Recognising
  Global Design Projects that Contribute
  to the Betterment of Asian societies
• Special entry rates before end of April 

HONG KONG SAR – Media OutReach – 10 March
2021 – As the global pandemic reshapes
every aspect of our lives, the design community must generate human-centred
solutions to help people from all walks of life adapt to the new normal using
the power of design thinking. The DFA
Design for Asia Awards was established in 2003 to recognise the design
excellence of projects in the region which contribute to the betterment of the
design industry, as well as the society. Launched by Hong Kong Design Centre with Create
Hong Kong of the Government of the Hong Kong Special Administrative Region as
the lead sponsor, the 2021 awards edition will cover four major design
disciplines: Apparel & Accessory Design, Communication Design,
Environmental Design and Product & Industrial Design, and open for global online
submission starting from 15 March 2021.

 

Grand Awards winning projects
in 2020

Prof. Eric Yim, Chairman of Hong Kong Design Centre
said, “As we move beyond merely adapting to living with the pandemic in 2021, the
ensuing global situation has greatly accelerated the trends of digitalisation
as well as innovation across all industries. There is nothing more delightful
than witnessing the design community utilise their expertise, initiate dialogues
with the different stakeholders, and share their creative ideas. Through the
DFA Design for Asia Awards, we are eager to recognise formidable design projects
which help steer humanity under the storm, especially those created in and for
the Asia region.”

The DFA Design for Asia Awards welcome online
submissions of all projects that promulgate Asian values and perspectives around
the globe. In addition to being organised around 4 design disciplines, the
number of categories has expanded from 23 to 24 this year. Participants can
also save 50% on the entry fee by making their submissions on or before 30
April 2021 (Hong Kong Time).

DFA Design for Asia
Awards 2021 – Entry Details

Date:	15 March – 18 June 2021
Entry fee:	HK$2,000 per entry
Promotion:	50% off on entry fee on or before 30 April 2021 (Hong Kong Time)
Online Submission:	http://dfaa.dfaawards.com

Seeking
Award Entries from 4 design disciplines and 24 categories:

(1) Apparel & Accessory Design Fashion Apparel Functional Apparel Intimate Wear Jewellery & Fashion Accessories* Footwear * “Jewellery” was added to the existing category “Fashion Accessories”	(2) Communication Design Identity & Branding Digital Media Packaging Publication Poster Typography Marketing Campaign
(3) Environmental Design Home & Residential Spaces Hospitality & Leisure Spaces Culture & Public Spaces Retail & Showroom Spaces Workspaces Institutional Spaces^ Event, Exhibition & Stage Design   ^newly added category in 2021, for design project submissions such as but not limited to hospitals, clinics, healthcare centres and educational, religious or funeral related venues, etc.	(4) Product & Industrial Design Household Appliance  Homeware Professional & Commercial Product Information & Communications Technology Product Leisure & Entertainment Product

Award types

Category Award

Gold,
Silver, Bronze & Merit, conferred to one or more entries from open
submission.

 

Grand Awards

Category
Award – Gold Award winners and other nominated design projects will be
considered for the Grand Awards. Design projects with the most extraordinary
contributions will be conferred one of these awards: Grand Awards, Grand Award
for Culture, Grand Award for Sustainability, Grand Award for Technology, and
Grand Award with Special Mention.

 

Entry requirements

Design
projects launched in one or more Asian markets* between 1 January 2019 and 31
May 2021 are eligible for submission by the design owner or client, or the
brand owner, designer or design consultancy.

 

*Asian markets include:

Afghanistan / Bangladesh /
Bhutan / Brunei Darussalam / Cambodia / Hong Kong / India
/ Indonesia / Islamic Republic of Iran / Japan / Kazakhstan / Korea /
Kyrgyzstan / Lao People’s Dem. Republic / Macau / Mainland China / Malaysia /
Maldives / Mongolia / Myanmar / Nepal / North Korea / Pakistan / Philippines /
Singapore / Sri Lanka / Taiwan / Tajikistan / Thailand
/ Timor-Leste / Turkmenistan / Uzbekistan / Vietnam

 

Judging
criteria

A judging panel composed of world-renowned
design industry experts and professionals will assess each entry and consider the
below factors (as applicable):

(1) Creativity and Human Centric Innovation

(2) Usability

(3) Aesthetic

(4) Sustainability

(5) Impact in Asia

(6) Commercial and Societal Success

 

Winners’ Entitlements & Coverage**:

• Trophy & Certificate (Merit Award winners will receive certificate only)
• Awards Publication:

Each winner will receive a complimentary publication introducing all the
winning projects and the project teams behind them. The publication will be disseminated
to different global industry leaders to enhance the winners’ exposure

All winning projects will be showcased at an annual exhibition, and
selectively in DFA Awards’ roving exhibitions around Asia

• Awards presentation and other events:
  

Winners will be invited to attend the DFA Awards Presentation Ceremony
and Business of Design Week (BODW) opening ceremony in December 2021 to gain
inspirations and network with designers and business leaders around the world.
Selected winners will also be invited for sharing at global and regional talks,
forums or other events to increase their global exposure

Winners will receive authorisation to use the globally recognised
Endorsement Mark for self-promotion

 

** A mandatory publication and promotion fee applies to all winners

More information on and photos of 2020 Awards winners:

https://bit.ly/3unif63

Visit our website and social media pages for more information:

Website: dfaa.dfaawards.com

Facebook: https://www.facebook.com/HKDC.Awards

Instagram: https://www.instagram.com/dfa_awards/