Working together, the Akita Shirakami area rethinks tourism in the age of Covid-19 through new PR video and grassroots project

AKITA
PREFECTURE, JAPAN -
Media
OutReach – 5 March 2021 – Focusing on community
collaboration, DMO Akita Shirakami Tourism announced two new projects to
promote safe travel to the Akita Shirakami area. Their newest PR video
highlighted the safety of the area’s vast wilderness, and their Kamashi Meshi
project mobilized restaurants committed to Covid-19 safety precautions, to
create new menu items that concentrated on local ingredients to attract new
visitors amidst a pandemic that has greatly affected small business.

 

New PR video shows how travel in Akita is safe:

Akita
prefecture has some of the lowest numbers of Covid-19 cases in Japan. The small
population and boundless natural setting are reflected in the newest PR video
which shows that travelers to the Akita Shirakami area are guaranteed a safe
and authentic Japan experience all to themselves. Watch here: https://visitshirakami.com/news/4424/ 　　　  

 

Kamashi Meshi Project helps small businesses affected by the
pandemic through new menu items and Covid-19 safety:

In addition
to the UNESCO recognized nature, travelers can taste the bounties of the Akita
Shirakami area and support small
businesses that have been affected by the pandemic through the Kamashi Meshi
project. Restaurants got together to create a series of menu items that
followed criteria such as using over four local ingredients. In the Akita
dialect, kamashi means “to mix.” Paired with meshi (food), the hearty dishes
are packed with flavors that meld together and can be transformed with original
toppings. Dishes feature luxury ingredients like abalone, watershield, and a
local beef called Tsurugata-gyu. All restaurants have adjusted their spaces to
ensure safe dining. Learn more: https://visitshirakami.com/news/4223/

 

The Akita
Shirakami area is a hidden gem for adventurous nature and food lovers. For
travel inspiration, the Visit Shirakami Facebook page run by Akita Shirakami
Tourism frequently posts the area’s charming attractions.