For a second consecutive year, AOC has been ranked no.1 in the increasingly competitive gaming-monitor market
SINGAPORE – Media
OutReach – 5 March 2021 – Gaming monitor specialist AOC has again
been named by IDC as the global market-share leader in gaming monitors*. This impressive achievement validates AOC’s ability to tune into the
design, innovation, aesthetic and performance needs that are demanded by
today’s and tomorrow’s gaming generation. In particular, it consolidates AOC’s
strong and consistent brand alignment with the aspirations of a new generation
of gaming enthusiasts, at all skill levels.
Meeting fierce industry competition, AOC has
successfully developed and marketed monitor models that answer customer
requirements at all levels, from casual gamers to full-blooded esports experts,
from leisure to professional. Cutting-edge design, leading performance, and
cleverly conceived features all play key roles in how AOC is leading the gaming
monitor pack, whether it’s for entry-, medium-, or high-level gamers. Its 2020
collaboration with renowned Porsche Design to create the PD27 monitor, a
perfect fusion of form and function, was a perfect illustration of this, while
the striking AG273FXR ‘Pink Power‘ Agon monitor dared to challenge
design boundaries while fostering empowerment among its gaming audience.
AOC’s drive to work in sync with current
performance trends has resulted in higher refresh rates, now up to a whopping 360Hz,
larger panel sizes, 1000R curvature, mini-LED
backlighting, and, in answer to increasing demand, “Super Wide” and “Ultra
Wide” (21:9 and 32:9) monitors. Add in all the benefits of the 240Hz
refresh rates selected in many models and Nvidia G-SYNC Ultimate and AMD
FreeSync Premium Pro anti-tearing technologies and it is clear to see users
get the very best gaming experience. Positive peer reviews across the board in
trade and consumer publications have been further evidence of the fundamental
success of AOC’s market and product strategy. With AOC carrying off prestigious
design awards such as RedDot Design Awards in 2020, the strategy is
clearly working.
Said Kevin Wu, General Manager of MMD Singapore,
“We feel this achievement is a significant recognition of the design and brand
excellence that we strive to maintain, even in a situation where this
high-growth sector has been given an unexpected boost by the pandemic.
Populations worldwide looked for answers to the boredom of being forced to stay
home, while many also needed to invest in new equipment for Working from
Home (WFH). Going forward, we are determined to continue our leadership
role in this hugely competitive field.”
As evidence of AOC’s success in meeting its
audiences’ needs, the company launched its own highly popular ‘AOC Masters
Tournament‘ esports event in Asia in 2020, quickly gaining an enthusiastic
online following, with tens of thousands of participants and followers tracking
the fortunes of the esports teams as they battled for the inaugural Masters
crown. In this space, AOC further enhanced its brand recognition through
collaborations with champion esports teams such as G2 and RNG as
well as a long-term event partnership with Redbull and collaboration
with the IeSF (International Esports Federation).
Continued Kevin Wu, “AOC’s ongoing advancements in
monitor technologies have been key to our market successes, and we’re
particularly proud of some of the high-end monitor ranges that we’ve launched,
such as the premium Agon4, the Porsche Design collaboration, and
the G3 Series. These will provide benchmark platforms for our efforts to
consolidate our current market position in gaming monitors, with ongoing
success a real goal, as we continue to listen and work with the gaming
community, and in particular its new members, globally.”
*Source: IDC Quarterly Gaming Tracker – Gaming Monitor 2020Q4 (≥100Hz)
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