Unveiling The Activities of Daily Living (ADL) Care Concept – Live life to the fullest with CERTAINTY

KUALA LUMPUR, MALAYSIA – Media
OutReach – 1 March 2021 – CERTAINTY, a brand under
Disposable Soft Goods (DSG) has recently unveiled the concept of Activities of Daily Living (ADL) to
assist Malaysians in their purchasing behavior, primarily for its adult diaper
selection. ADL is a commonly used term in the healthcare industry to refer to
people’s daily life activities. ADL consists of 6 main activities which include
eating, bathing, getting dressed, toileting, mobility and continence. With this
new concept brought forth, DSG designed its CERTAINTY adult diapers that cater
to the needs of the users, based on users’ mobility condition.

From
left to right: Certainty DryPants for ADL0, Certainty SuperPants for ADL1,
Certainty MaxPants for ADL2&3 and Certainty Tape diapers for ADL4&5.

Depending on the
mobility condition of the user, the selection of the adult diapers is largely
divided into ‘light to moderate’ or ‘moderate to heavy’ incontinence. Users who
can walk independently or walk with walking aid, are generally having ‘light to
moderate’ incontinence. Whereas users who need assistance or are bedridden,
they normally have ‘moderate to heavy’ incontinence. Icon of the mobility
condition and level of absorption are printed on the packaging to help
consumers to choose the right type of adult diaper.

“We are very
excited with this launch of the ADL care concept to Malaysian market. Applying
the concept in our product design and development will certainly help users to
select the right types of adult diapers to manage the issue of urinary
incontinence.” said Daigo Fujiwara, Sales and Marketing Director.

In Malaysia, there
are around 1.2 million people who are affected by some form of incontinence or
inability to control any involuntary loss of urine. One in 10 women had regular
incontinence problems while one in 20 men experienced it. There are generally
two types of incontinence that mostly affect women, namely ‘stress
incontinence’ and ‘urge incontinence’. Stress incontinence is caused due to
coughing, laughing, sneezing, exercising or other movements that increase
intra-abdominal pressure. Whereas, urge incontinence is involuntary and
triggered by a random sound of running water or drinking small amounts of
water.^[1]

“Incontinence is
not a disease. It is a symptom or a sign that some part of your body is not
functioning properly. We believe it’s timely for us to introduce our range of
adult diapers with the ADL care concept to cater to the increasing demand. The
concept helps users to manage their incontinence issue as well as a guide for
their caretakers to make the right choice in product selection.” added Daigo.

Based on the 6
(six) levels of the ADL care concept (from ADL 0 — ADL 5), Certainty guides
users to better understand their user’s mobility conditions, thereby helping
them to determine the right fit based on their urinary incontinence issue. With
that, CERTAINTY adult diapers are
now classified into 4 different types. The CERTAINTY
DryPants and CERTAINTY SuperPants
are catered to people who can walk or move around independently or with minimal
walking aids respectively. Whereas, the CERTAINTY
MaxPants are for people who require assistance, for example assisted by
their caretaker and the CERTAINTY
Tape is specially designed for bedridden patients.

 

With its tagline “For Everyday Confidence”, CERTAINTY believes its range of adult
diapers are created based on the ADL care concept will allow both caretakers
and people with urinary incontinence issues to live independently and
confidently. For more information on the ADL care concept, please visit www.certainty.com.my
or Facebook page at www.facebook.com/certaintymalaysia.”