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More Choice, More Variety for a New Lifestyle at 7-Eleven!

HONG KONG SAR – Media OutReach – 26 February 2021 – 7-Eleven has teamed up with Green
Monday to launch a range of plant-based meals, including ready meals to
go and classic dim sum dishes in over
700 stores, as well as over 30 items plant-based snacks and other items in 150 stores.

#7ElevenHK # 7Eleven 便利店 #GreenMonday #OmniEat
# DeliverooHK #
生活素一點 # Green

Left: Alex Liu, Managing Director of 7-Eleven Hong Kong and Macau

Right: David Yeung, Founder of Green Monday

Alex Liu,
Managing Director of 7-Eleven Hong Kong and Macau,
said:

“More and
more people are adopting a vegetarian lifestyle but finding tasty plant-based
food conveniently and around the clock
can still be a challenge. Our extensive store network and the fact we’re
open 24 hours enables us to meet our customers’ needs
and offer them
plant-based options anytime, anywhere. With that in mind, we have teamed up
with Green Monday to launch a new selection of plant-based ready meals that we
are rolling out in over 700 stores. This range includes two
exclusive OmniEat’s ready meals that are only available in 7-Eleven namely OmniPork Strip Spaghetti in Black
Pepper Sauce and OmniPork Strip Rice
Vermicelli with Sesame in Teriyaki Sauce. We are also launching two new OmniEat’s
dim sum products, OmniEat Siu Mai
and OmniEat Crystal Dumplings, simultaneously with Green Common. In addition,
we are introducing a wider range of plant-based products in 150 stores,
comprising of over 30 items including snacks, soups, oat drinks and more.  

 

Alex added: “We are also adding plant-based options
to our menu on Deliveroo. So now everyone can enjoy plant-based food quickly
and easily, at home or at the office.”

 

David Yeung, Founder of Green Monday, said:

“As a pioneer of plant-based food in Asia, Green Monday
has always been committed to promoting environmentally friendly, sustainable food and developing innovative plant-based
products. We believe this partnership with 7-Eleven, Hong Kong’s largest
convenience store chain, has an
enormous impact on promoting a plant-based lifestyle and that the selection
from Green Common, including ready
meals, dim sum and snacks, gives 7-Eleven’s customers greater choice when it comes to quick and convenient plant-based options. We hope that the range, available
at 7-Elevens citywide, enables busy Hongkongers to lead a green lifestyle
conveniently, anytime and anywhere.”

More choice, more variety of plant-based meal solutions and drinks

The new ready meals from OmniEat are free from added preservatives and
MSG. On sale exclusively at 7- Eleven
are the brand-new reimagined cha chaan teng classics – OmniPork Strip Spaghetti in Black Pepper Sauce and OmniPork
Strip Rice Vermicelli with Sesame in Teriyaki Sauce.
In order to preserve their
nutritional value, the ready meals are prepared using ultra-low “Flash
Freezing” technology to retain the natural
flavours and textures of the ingredients. They are ready to eat after just a
few minutes in the microwave. The food containers are made from bagasse pulp, which is derived from sugar cane. Certified by the Australasian Bioplastics Association
and TÜV AUSTRIA, they are biodegradable and
home compostable, enabling you to reduce your carbon emissions
but also enjoy your food conveniently and hassle-free.

In addition, OmniEat
Siu Mai
and OmniEat
Crystal Dumplings
are
launching simultaneously in both 7-Eleven
and Green Common so be one step ahead of the crowd and try them there
first! Those who lead more health-conscious lifestyles will enjoy these plant-based
versions of classic dim sum dishes as they are free from cholesterol and trans-fat.

 

Also available at 7-Eleven are Califia Farms Chocolate Unsweetened Oat Drinks 200ml . These
deliciously smooth plant-based milks come in handy, small sized bottles that can be conveniently consumed when you’re out and
about.

 

Get your hands on an
array of tasty plant-based products
around the clock

A selection of
OmniEat’s new ready meals and Califia Farms Chocolate / Unsweetened Oat Drinks 200ml can also be purchased on the 7-Eleven x
Deliveroo food delivery platform#, so you can order online and enjoy whenever, wherever you wish. What’s
more, you can also earn 3x yuu points* on the purchase of any OmniEat ready meals at 7-Eleven. So,
head down to your nearest 7-Eleven or order from the comfort of your own home and kickstart your new
lifestyle!

 

For more details, please refer to the below
table:




 

1.       
Exclusive to
7-Eleven –
OmniPork
Strip Spaghetti in Black Pepper Sauce
/ OmniPork Strip Rice Vermicelli with Sesame in Teriyaki Sauce 300g (Trial
Price $28)

Vegetarian and meat-eaters alike will love these reimagined dishes
made with OmniPork Strip that taste just like meat and are high in protein,
reassuringly low in saturated fat and cholesterol-free.

 

 

2.       
Launching
with Green Common –
OmniEat Siu
Mai 90g
/ OmniEat Crystal Dumplings 120g 

(Trial Price $18)

OmniEat Siu Mai are irresistibly juicy and consist of an
OmniPork, shiitake mushroom and water chestnut filling encased in a handmade
wrapper naturally coloured with turmeric. OmniEat Crystal Dumplings are
packed with six different kinds of vegetables including mushrooms, sweetcorn and carrots as well as minced
OmniPork, all wrapped in a soft and chewy, translucent skin.

 

 

3.        Plant-based beverages – Califia Farms Chocolate Unsweetened Oat Drinks 200ml ($9.50)

These dairy-free beverages are free from trans fats
and cholesterol and come in handy conveniently-sized bottles.

The above
prices are valid from 24 Feb – 16 Mar 2021. Prices may change without prior
notice. The product price at the store shall prevail .

#Prices may change without prior notice.
All prices are subject to the
Deliveroo app.

*Subject to terms and conditions. Please refer to the
yuu app for details. To borrow or not to borrow? Borrow only if you can repay!

*This product
is only available in Shop 4015-6,
Level 4, Gateway Arcade, Harbour City, Tsim Sha Tsui,
Kowloon.

The above prices are valid from 24 Feb – 16 Mar
2021. Prices may change without prior notice. The product price at the store
shall prevail.


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