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Brand witnessed a surge in demand for packed dairy products
Indore, 26th February, 2021 ( Odisha Samachar ):With a mission to deliver the purest and freshest dairy products to its consumers, Gyan Dairy, the Lucknow based dairy brand is bullish over expanding its markets and entering new regions.
Gyan Dairy has witnessed a sharp increase in the revenue from GHEE alone by 30% over the last year and is eyeing entering into eastern region. The brand is one of the most preferred and rapidly expanding fresh milk and dairy product brand in UP for 13 years that resonates with freshness and purity.
With their revenue-generating product, GHEE, the brand has given the product extensive retail push backed with wider visibility. The product is now available at new channels of modern trade and e-commerce (Flipkart,Amazon, bigbasket, easy day). Additionally, the brand is entering new markets with their product GHEE in Bihar, Jharkhand, parts of North East &West Bengal.
The strategy is to strengthen their presence and footprint grow gradually into new markets.
Commenting on the extension plan, Mr. Venkataramani Santhanam, VP, Sales & Marketing, Gyan Dairy, said, “Our expansion plan is very robust and we are aggressively moving eastwards, strategically entering Bihar, W. Bengal and North Eastern markets with our Desi Ghee and Cow Ghee. Our production plant at Gudamba, Lucknow is state of art production unit, having installed capacity 1000 tons per month. Our endeavor is to give the consumers a chance to try a wide range of quality ghee and our other dairy products”.
Gyan Desi Ghee is available in 3 types of packs- tetra, jar and tin while Gyan cow ghee is available in tetra packs of ½ and 1 ltr. All Gyan products are prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers.
The brand has witnessed a subsequent growth since its inception and has made a name for itself for fresh and pure dairy products. The seamless supply of fresh milk, product innovations and consumer centric services have all added up to the growing success of the brand. The products range boasts several USPs which altogether give it a distinct competitive edge over its counterparts. Ethically sourced from the farmers, Gyan Dairy products reaches from farm to table using advanced technology and it remains untouched by human hands even when it passes through multilevel quality checks. Such purity and freshness make the product range most favoured and a household name in UP.
About Gyan
Gyan Dairy, head quartered at Lucknow, is a well-recognized name in the dairy industry,touching a turnover of over 908 cr in fiscal 2020. Gyan is into processing of dairy products and one of the leading suppliers of fresh milk and dairy products in India. The brand is synonymous with freshness, trust and consistent quality of dairy products which sources, processes, markets, and sells a full line of dairy, fermented, and value-added products. Popular dairy products by Gyan include full cream milk, toned milk, cow milk, ghee, curd, butter paneer, masala chaach etc. The company has rapidly grown in the past few years in Uttar Pradesh and is now among the leading dairy suppliers in the state. With tagline “Vishwaas Se Bhara”, the brand stands true to its theme ‘Shuddh aur taaza, Gyan ka waada’.
Gyan dairy was launched back in 2007, by partnering with small farmers and today, it is poised to grow into a 1000+ Cr dairy company, supplying products to more than 1.5 lakh plus households through a well-connected network of 500+ distributors and 40,000+ Retailers. The brand also has its exclusive retail outlets called Gyan Fresh stores, spread across 53 locations in UP to enhance customer experience by providing fresh and pure dairy products. One of the reasons for these fast-growing numbers is the acceptance of the quality by customers and the trust it enjoys in the market and second is its state-of-the-art processing plant with advanced technology, which maintains the maximum nutritional value and supplies safe & hygienic dairy products.
For more information, please visit https://www.gyandairy.com/
GYAN FRESH app. Download it for Android: bit.ly/GyanAndroid / iOS: https://apple.co/3aA0KEZ
