Media OutReach Expands into China with Strategic Partnership with Xinhua Finance Agency

The newswire continues growing its foothold in Asia by opening its 7th office in the region

HONG KONG SAR – Media OutReach – 18 February
2021 – Media
OutReach, the first global
newswire founded in Hong Kong in 2009, today announces its business expansion
into China. The partnership with Xinhua Finance Agency (XFA) is a strategic one as XFA has a thorough understanding
of local client needs from working closely with the business community in the
country.

XFA has a close partnership with Xinhua News Agency and is a member of
the Belt and Road Economic Information Partnership (BREIP). The BREIP was
initiated by Xinhua News Agency and co-founded by more than 30 news and
information service agencies in countries along the Belt and Road (B&R)
routes, with the aim to promote communication and cooperation among the B&R
countries through information services. As a member of BREIP, XFA has an
extensive connection to the news and information industry and is well
positioned to provide comprehensive press release distribution across China in
its alliance with Media OutReach.

“It is our great pleasure to represent Media OutReach in China.
Combining XFA’s market knowledge and Media OutReach’s worldwide media network
is a harbinger of success. We are confident this new venture will bring about a
higher level of professional service to the news distribution industry in China
with increased cost efficiency. We look forward to a fruitful cooperation
with Media OutReach,” said Mr. Nick Ng, president of XFA.

This partnership is
further strengthened with XFA’s commitment to act as Media OutReach’s content
partner in China and across the B&R countries. All news releases
distributed by Media OutReach will be posted on all news sites of XFA
comprising three different languages, ensuring high visibility among business
communities.

“For some clients, our
service has brought business partnerships and investment opportunities for them
when a story by the media based on the news they received through our press
release distribution service built investors’ confidence in fund raising
activities by the clients,” explains Ms Jennifer Kok, founder and CEO of Media
OutReach.

Media OutReach brings
PR professionals, journalists, and editors in China closer together to foster an
all-inclusive system of information distribution. This helps PR professionals
build media relations with journalists and editors in their target regions.

“We have a vast
database of media contacts where we deliver clients’ news directly to the email
inbox of journalists and editors across unlimited news categories to help
optimise news write ups and support them in building relations with the media
in their target countries. Our distribution will connect communication
professionals in China directly to the media in Asia Pacific, USA, UK, and
other strategic regions and vice-versa, adds Ms Kok.

Media OutReach is also
the first newswire in the industry that offers guaranteed online news postings
on established media by language depending on the country the news is
distributed to. For each distribution in China, the newswire provides close to
300 online news postings that includes key news sites such as Netease (网易网) ,Sohu
(搜狐网), Sina
China (新浪看点), Tencent
(腾讯企鹅号),TouTiao
(今日头条), iFeng
(凤凰网), Zhong
Guo Wang (中国网),
Xueqiu (雪球), EastMoney
(东方财富), Xinhua Finance (新华财金社), Xinhua
Business (新华商讯),
China Finance (中华财经), The Xinhua (新华在线) and many others.

“To support our clients
in China, we have translated all our post-news release distribution reports
from English to Simplified Chinese to demonstrate our commitment to the China
market and local clients. With this service enhancement, we will be the only global
newswire that offers post release report in Simplified Chinese,” emphasises Ms
Kok.

Media OutReach’s proprietary post news release reports with ‘Media and
Journalist Insights’ provides PR professionals with information on how many
editors and journalists have accessed their press release by publication and by
country for Asia Pacific, USA, and UK. This information is especially important
for Chinese companies looking to make an impact on the international stage. These
insights demonstrate how much media attention their press releases have garnered
and set the foundation for building their relations with the journalists and
editors from the country they have been building their communication program.