Prime Now, Amazon’s ultrafast grocery delivery service, becomes Amazon Fresh in Singapore

The new and improved ultrafast grocery delivery service, Amazon Fresh, will simplify the shopping experience for Prime members, offer greater selection, and introduce a new Recipes feature on Amazon.sg/fresh

SINGAPORE – Media OutReach – 8 December 2020 – Amazon
announced today the launch of Amazon Fresh in Singapore on Amazon.sg, the new
and improved version of the ultrafast two-hour grocery delivery service Amazon
Prime Now. Amazon Fresh is free with Prime membership, which offers the best of
shopping and entertainment from Amazon. Amazon Fresh simplifies the shopping
experience for Prime members, catering to their grocery and general shopping
needs holistically on Amazon.sg and the Amazon Shopping app. With
Amazon Fresh, Prime members in Singapore will enjoy greater selection and exclusive
access to shop thousands of chilled, fresh and frozen products, and daily
essentials, at amazing prices. Prime members will also continue to enjoy free, ultrafast two-hour delivery for orders above S$60
on Amazon Fresh. In addition, new Prime members can enjoy S$20 off their first Amazon Fresh order* with
a minimum spend of S$60 using the code FRESH20. Prime members who want to experience Amazon Fresh can visit: Amazon.sg/fresh

 

 
 

Left to right: Desktop and mobile app views of Amazon Fresh

 

“Customers have told us that they love
the ultrafast, free delivery of Prime Now and we’re excited to be able to
introduce a new and improved shopping experience for Prime members with the
launch of Amazon Fresh in Singapore,” said Henry
Low, Amazon Singapore Country Manager. “With Amazon Fresh, Prime members will
enjoy a one-stop shopping experience on Amazon.sg and continue to benefit from
ultra-fast delivery, with more grocery supplies, deals and promotions than
before. It is still Day 1 for us in Singapore and we are excited to
continue to roll out new innovations to serve the needs of our customers.”

 

An improved customer shopping experience for Prime members

The Amazon Fresh experience has been designed
to offer Prime members a one-stop grocery shopping journey on Amazon.sg and the Amazon Shopping app. New
features in the Amazon Fresh shopping experience include: greater selection; recipes;
the ability to shop on desktop with Amazon.sg; personalized product
recommendations; extended delivery window visibility; and the ability to add
items to existing orders. In addition to groceries, Prime members will also
enjoy access to thousands of Beauty, Baby, Household, Personal Care, Toys and
Electronic products. Prime Now will continue to remain available for a limited
time to give Prime members the time to make the switch.

Fresh local food and recipes for Singapore

Expanding the local selection available with
Amazon Fresh, Amazon is collaborating with several local enterprises, like
Cultured Greens, Hai Sia Seafood, Kee Song Chicken and Tiong Lian Meats to
bring Prime members in Singapore their fresh and local foods from their
favourite local brands. In addition, Amazon is introducing a new Recipes feature
with Amazon Fresh on Amazon.sg. Created in collaboration with Barilla, Knorr,
Lemnos, Meat Affair, Wolf Blass, and more, Prime members will be able to whip
up delicious dishes from popular recipes, including cocktails, with fresh local
produce and ingredients from Amazon Fresh. For more meal-time inspiration,
visit: Amazon.sg/fresh/recipes.

Thousands of great deals at low prices

To celebrate the launch of Amazon Fresh, Prime
members will enjoy up to 30% off selected products, 2-for-1 deals from select
brands, gift-with purchase promotions, and seasonal favourites this holiday
season. Amazon Fresh deals available from today until December 31, 2020, will
include:

 

December 8 — 14

o    Save 35% on selected meats from Hen
Tick

o    Save 30% on selected gourmet chilled,
fresh and frozen products from Culina

o    Buy 2 add 1 free on selected Catch
Seafood products

o    Buy 2 add 1 free on selected 3M Home
and Kitchen products

o    Save up to 50% on beers, wines and
spirits from Asia Pacific Breweries; get additional S$5 off with a minimum
spend of S$60

o    Save 30% on select products for Health
& Personal Care and Household essentials from Unilever (Dove, Lifebuoy) and
RB Hyho

 

December 15 — 21

o    Buy 1 add 1 free on selected Grain-Fed
Beef, Organic Lamb, and Sausages from Ryan’s Grocery

o    Save up to 30% on Laundry Essentials,
Health and Personal Care with brands like Colgate, Corlison, Neutrogena, Nivea,
and Greenlife

o    Save up to 30% on Remy Cointreau
products, with a minimum purchase of any three items

o    Save up to 30% on selected CJ Korean products including Bibigo range of dumplings,
gyoza and mandu

 

December 22 — 28

o  
Buy any two pints from
The Ice Cream & Cookie Co at S$17.99; Buy 2 Add 1 Free on Cups from The Ice
Cream & Cookie Co

o   
Get a free Mistral
Purifier worth S$69 with minimum spend of S$88 on Nestle products

o    Save 30% on selected products from beloved baby brands
including KIDZLOFT, Bloom & Grow, Tommee Tippee, ITOTS

o    Save up to 30% on select Truffle products, Pasta and others
from Wholesome Harvest (Retartu, Kitchen & Love, The Daily Crave just to
name a few!)

o    Save up to 30% on Skincare & Makeup from Florray

 

Holiday
gifting and gathering without the last minute rush — ultrafast delivery and
extended returns window

Prime members in
Singapore can continue to enjoy free, ultrafast two-hour delivery for orders
above S$60 on tens of thousands of groceries and local favourites via Amazon
Fresh on Amazon.sg, even on Christmas. For Prime members who need that very last
minute Christmas gift or grocery, be it toys or turkey, Amazon Fresh also
offers even faster and convenient one-hour delivery service at a nominal fee of
S$9.99. Customers can buy gifts
with confidence on Amazon.sg knowing that thousands of items shipped are eligible
for free and convenient returns and this year’s return window is even longer – items
shipped between now and December 31, 2020, can be
returned until January 31, 2021. 

 

Try
Amazon Fresh with Prime today

The new Amazon Fresh benefit is included with the Amazon Prime
membership, where Prime members enjoy free shipping on hundreds of thousands of
eligible local items, plus free shipping on orders over S$60 from millions of
international products from Amazon US. Prime members also enjoy access to
exclusive and award-winning Amazon Original series and other popular movies and
TV shows with Prime Video, and a growing collection of free games and in-game
benefits with Prime Gaming. New customers can enroll in a 30-day free trial.
After the free trial, Amazon Prime is just S$2.99 per month. Find additional
information on the Prime program from the Amazon Singapore website at www.amazon.sg/prime. More information
about Amazon Fresh here: www.amazon.sg/fresh