- \n
- iQIYI is enhancing its local content offering with the addition of
\ntop Astro-produced local Malay dramas including some of its biggest hits over
\nthe last few years as well as a freshly released new title, made available
\nexclusively on both iQIYI and Astro platforms concurrently <\/li>\n<\/ul>\nKUALA
\nLUMPUR, MALAYSIA – Media OutReach<\/a> –\u00a08\u00a0December 2020 – Innovative market-leading online entertainment
\nservice iQIYI International<\/a> is extending its partnership with Malaysia’s leading
\nmedia entertainment group, Astro Malaysia Holdings to offer more local content
\nto its viewers. This local content partnership adds another dimension to the
\ncurrent strategic partnership between the two companies, by making available a
\ncurated collection of Astro’s biggest locally produced hits on iQIYI
\nInternational. <\/p>\n![](\"https:\/\/release.media-outreach.com\/release.php\/Images\/Thumb\/500x0\/110166\/Poster-Landscape.jpg#image-110166\")
<\/p>\nDinesh Ratnam, iQIYI International Country
\nManager Malaysia, Singapore, and Brunei said “We aim to be the destination for
\nusers who are looking for good quality content, both local and from around the
\nregion. In that regard, we will continue to strive in offering more local
\ncontent to our Malaysian users on top of the already strong collection of
\nKorean and Chinese titles we possess. We started offering local content to our
\nusers in July, and the receptivity was overwhelming.” \u00a0 <\/p>\n\u00a0 <\/p>\n
iQIYI International’s partnership with Astro was
\nforged in 2019 and has resulted in the only iQIYI linear TV channel in the
\nregion made exclusively available for Astro customers. The partnership is
\nreflective of both company’s aspirations to a global exchange of content which
\nhave become more accessible in the wake of technological advances. iQIYI
\nInternational and Astro have firmly held to the belief of providing users with
\nhigh-quality entertainment through ground-breaking technological innovation and
\ncontent creativity. <\/p>\n\u00a0 <\/p>\n
Along with a collection of top library hits,
\nthis strategic content partnership also will be making available a
\nmuch-anticipated title, Biar Mereka
\nCemburu, <\/i>on iQIYI’s streaming services. Featuring an all-star cast of Aiman
\nHakim Ridza, Nabilah Razali and many more, it tells a
\nwill-they-won’t-they love story of city boy Eidil, who falls in love with food
\ndelivery rider and aspiring photographer, Nadia who does not reciprocate his
\nlove. The title was released on Dec 1, 2020 and each episode is made available
\non iQIYI just an hour after the show airs on Astro Ria.<\/p>\n\u00a0 <\/p>\n
This is a testament to the continued cooperation between the two parties and shared
\nbelief in providing quality entertainment services to users. The show will
\nfirst air on Astro Ria at 10 pm and iQIYI users will be able to watch it just
\nan hour later at 11 pm. The episodes are accessible for all to watch here https:\/\/bit.ly\/WatchBiarMerekaCemburu <\/a> or download iQIYI app via http:\/\/bit.ly\/iQIYI <\/a> . <\/p>\n\u00a0 <\/p>\n
“Astro has an amazing selection of local content
\nand a good track record of producing great local hits that appeal to a wide
\nrange of viewers. To that end, we look forward to adding more high quality,
\npremium content from Astro through the extension of our partnership. There is
\ndefinitely more to come here.” added Dinesh. <\/p>\n\u00a0 <\/p>\n
Added Dinesh “We’ve seen a surge in demand for
\ncontent in our platform as people spend more time at home during the CMCO, we
\nwill continue to forge deeper and broader content partnerships to satisfy this
\ndemand from our viewers.”<\/p>\n<\/p><\/div>\n\n
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